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A Growing Digital World
Published Nov 25, 2010
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With an average annual growth rate of 60%, the quantity of information and digital content production is anything but decreasing: in fact, the size of the digital universe is expected to double every 18 months.
As a result, the number and variety of devices able to consume this content will see similar growth. These devices may be conceptually different, but will be designed with the same goal in mind: to enhance the interaction between user and machine, content and device.
The global scale, diversity and abundance of this new data landscape have each changed the way users think about content availability. With so much on offer, users now expect to both control and shape the flow of media in their lives; accessing only the media they want, when they want it, and where they want it.
At the same time, consumers use new media technologies to respond to, remix and repurpose existing media content.
This digital freedom drives the development of dissimilar electronic devices. Just as each user experience and media format enjoyed is a unique and entirely personal action, it follows that the device used must be designed for that particular function.
The more unique the user experience, the greater the need for specific products, giving very little room for product portfolio overlapping.
Acer, IT leader on the field related to ‘content creation’ since ages, wants to consolidate the leadership and increase its presence, with same goal of leadership, also on ‘content consumption’ ground: for this reason announces introduction of new smartphone and tablet line up, where tablet are the real bridge between these two worlds, and introduces the evolution of clear.fi and alive, the Acer’s Next Generation platform of digital content enjoyment.
The way users enjoy content makes the difference.
Acer has based its strategy on facilitating data consumption, developing a range of instruments able to integrate and interact together to create a seamless flow of information.
Currently, users enjoy music, pictures and movies they have collected and created even if they are located on multiple devices.
With Clear.fi, Acer has created an innovative content sharing platform that merges content stored on different devices across the same network around the idea that it is easier and better if this content is simply linked together under one system with a common interface.
At the same time, Acer also developed alive – its next generation store – from the desire to complete the circle of services and solutions offered by all Acer Group brands by adding content, convergency and continuity to the product mix.
Finally, Acer has also enhanced its product portfolio with tablets and the exciting new ICONIA touchbook, which offer users a more personalized and unique user experience, in addition to completely new ways of interacting with content.
About Acer
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets. Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. The Acer Group employs 7,000 people worldwide. 2009 revenues reached US$17.9 billion. See: www.acer-group.com for more information.
Posted by
VMD - [Virtual Marketing Department]
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