|
|
|
|
|
Intel Says Go With The Flow In Liquid Time However Busy Your Day – You’ll Stay Connected
Published Nov 30, 2010
|
Egyptians often find themselves wondering how they fit so much into their day – particularly given a mixture of responsibilities which span work, leisure, family and friends. A recent research study commissioned by Intel in Europe, the Middle East and Africa (EMEA)on consumers who own a laptop or a Smartphone has shown that 86% of those living in Egypt consider themselves to be busy – and only 14% find themselves to be not very busy. Respondents of this research were consumers who own a laptop, and 80% of those completing the survey also have a Smartphone or an internet-enabled phone. So how do we maintain a balance in our daily lives? Intel’s team of ethnographic researchers have found an answer to this question – ‘Liquid Time’.
Life today can seem fragmented with so many things going on, but it is actually the gaps which fit between activities which allow us to keep on top of our diverse interests. Extended, in-depth research observations of hundreds of people, conducted by Intel’s Social Insights Research group, has revealed the intimate relationship between these little pockets of time in our day, and our use of mobile devices (those include laptops, Internet enabled (WAP) mobile phones and smart phones). This is Liquid Time. Flowing and reshaping to fit our needs, these gaps in our day are filled with unplanned but valuable activities, enabling people to complete useful tasks until someone or something interrupts them. The interesting twist is that Egyptians don’t feel that these unplanned tasks are ‘cut short’ – the way we use Liquid Time transcends any sense of a schedule. Liquid Time is therefore critical in helping manage our busy lifestyles, and it keeps us connected to the world around us – however chaotic our day may be.
“Liquid Time reflects the way that mobile devices have been integrated into the rhythms of people’s daily lives,” comments Mayar Naguib, Intel Egypt PR Manager . “Filling opportunistic gaps within our day, and shrinking and expanding until interrupted, Liquid Time enables mobile computing technologies to support and enrich our lifestyle.”
Do you Use Liquid Time?
It’s clear that people are accomplished in achieving lots of different things within their day. And mobile devices are of critical importance in this process. Indeed, 97% f the Egyptians surveyed regularly make use of Liquid Time - stating that they achieve lots of useful little tasks each day on their mobile device. It’s no surprise to hear that a laptop has become a key tool in our lives, but the importance it holds as a means to remain connected has often been underestimated. The valuable role it plays is reflected in the fact that 95% of those people surveyed in Egypt (all owning a laptop and/or Smartphone) say they can get something useful done on their PC in just five minutes. This shows just how important it is to have a mobile device that runs at the speed of life; waiting for the hourglass to rotate just doesn’t cut it for these busy people. Our day is therefore enriched not just by the high profile activities we complete – but also by what we do in these small pockets of time.
Participating in the Connected Society
Liquid Time really comes into its own in terms of keeping us connected to the people, communities and resources that matter to us. Life today demands good connectivity, but there’s also an emotional attachment to this sense of interactivity and belonging. Almost four in five (81%) of the Egyptian survey participants state that it’s important for them to be connected to online communities and interest groups on a daily basis reveal that their mobile device helps them develop or maintain relationships with friends and family when time distance are an obstacle through social networking sites. Mobile devices have become one of the essential social tools in our daily lives, and over half of Egyptians surveyed (66%) feel that they would be isolated without one. “There is a deep integration of connected computing technologies into the background of our lives; the connectivity of devices thereby enables the connectivity of people,” confirms Naguib.
People in Egypt therefore use Liquid Time to ensure that they don’t lose touch with their networks of friends, family and interests. Whether enjoying recreational time, or using marginal time in the workplace, personal and work tasks such as email (90%), information gathering on the web (86%) and social networking (53%) all form part of our daily tapestry. Time spent using a mobile device therefore can be seen to represent much more than technology. It’s about staying connected to people, and gaining information about the world around us. Consequently 95% of Egyptians surveyed would notice a real difference to their lives without their mobile device.
About Intel
Intel [NASDAQ: INTC], the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and http://blogs.intel.com
Posted by
VMD - [Virtual Marketing Department]
|
|
|
