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HP Middle East & Quality Egypt Co. Join Hands To Launch The HP Print Station In Cairo
Published Dec 2, 2010
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HP Middle East and Quality Egypt Co. today officially opened the HP Print Station in Cairo. The HP Print Station will ensure the business community has a reliable, professional and convenient one-stop printing and finishing shop to enhance any business presentation or marketing materials.
The HP Print Station is a Hewlett Packard branded store focusing on service and convenience. Small and medium business as well as individual customers will be able to access a broad range of printing applications conveniently from their desktop or in-store. The HP Print Station located in the Mokatam district of Cairo will be operated by Quality Egypt Co, to address a broad range of customer segments and printing demands.
“The HP Print Station concept is being implemented in Egypt to address specific customer needs based on a country wide customer survey HP recently commissioned. The needs which the HP Print Station concept serves include: making high quality printing accessible and fast for the travelling business person and students as well; simplifying and speeding up the process of getting great quality printouts and, providing equipment for special printing and finishing applications. We plan to roll out additional stores in Egypt within the next year.” says Mr Amin Mortazavi, General Manager, Imaging and Printing Group, HP Middle East.
The HP Print Station programme – which has already been rolled out across the company’s EMEA region - delivers a one-stop-shop service for high-value print and design jobs for small-and-medium-sized business.
Susanne Heis, Vice President & General Manager, Imaging & Printing Group Middle East, Mediterranean & Africa for HP said; “The printing market in the Egypt is growing at a very rapid rate, there are over 50 HP Print Stations in 9 countries, including now 3 in the Middle-East and HP is currently planning for more”. Susanne Heis also added that “SMB’s constitute more than 85% of the total business revenue and that owing to the strong Egyptian governmental focus on SMB development this is forecast to rise in the future. While representing 13% of the total Middle Eastern printing market, Egypt is forecast to be one of the fastest growing markets in the region with projected growth of 85% between 2007 and 2012”.
Quality Egypt Co. Managing Director Mr Magdy Shaaban said during the opening; “We are excited to be partners in the launch of HP Print Station in Egypt. This is a unique customer oriented initiative, bringing more convenience, superb quality and cost effectiveness to every client. We are extremely happy to join hands with HP.”
HP Print Stations will offer benefits for three main audiences in Cairo, namely: individuals who don’t have a printer at home and are looking for convenience and quality; professionals who require specific solutions for their specialised printing requirements; and businesses that need high volume print outs and are looking for cost effectiveness and quality.
The service, quality and convenience factors are what make the HP Print Station unique as they offer a complete solution of printing requirements, from photo printing all the way up to poster and outdoor banner printing.
As HP ventures further into the digital publishing ecosystem, HP Print Stations are the next step in enhancing HP’s ability to deliver printing services securely where consumers want them.
For more information contact HP Print Station Cairo at:
HP Print Station Address
Cairo, Mokatam, Suzan Mubarak St., Area 9487
Tel: 00202 25057300 - 16535 (Ext.150)
Fax: 0020225073303
E-mail Address:printstation@qualityeg.com
Posted by
VMD - [Virtual Marketing Department]
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