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HTC Appoints New MENA Marketing Manager
Published Dec 8, 2010
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HTC Corporation, a global leader in mobile phone innovation and design, has announced that it has recently appointed Neeraj Seth as MENA Marketing Manager. Seth will oversee the implementation of HTC's marketing strategies in the MENA region with the ultimate aim of further enhancing consumer experience with the HTC brand across all market segments. He will also be focused on building his team and adding greater localization to the brand, while also striving to enhance HTC’s image and its retail, online and one-to-one experience to give a better HTC smartphone feel to consumers.
Seth brings his extensive experience in the MENA market to HTC, having previously served as Marketing Manager-Mobile Phones for MEA, including Levant and Pakistan, at Samsung, where he was in charge of the region’s entire Mobile MARCOM Strategy, product launches, execution, retail space management and brand-related MEA wide strategy.
“Mr. Neeraj Seth’s vast experience in successfully marketing high-profile brands will be crucial as HTC gradually steps up its marketing campaign in the region. Moreover, his appointment is evidence of HTC's long-term commitment to the MENA region as a key growth destination," said Nikitas Glykas, Regional Director of HTC South Eastern Europe and the Middle East.
"HTC is the most dynamic smartphone brand in the region with its ability to deliver new models and introduce groundbreaking smartphone functionalities in the market. It is therefore a great honor to be part of the HTC organization and to contribute to its continuing success as a premium smartphone brand. Our main objective right now is to further boost awareness of the HTC brand, aggressively enhance market share and to continue to expand the coverage of our marketing campaigns across the region," added Seth.
Seth's knowledge and expertise in designing various servicing and product-related marketing campaigns has also been reinforced through his past experiences as Assistant Marketing Manager (MEA) at JVC, and Manager-Client Servicing at Rediff.com. Seth, who also has three years of residential experience in the Egyptian market in communication consulting, holds two Master’s degrees in Management.
For further information:
Orient Planet PR & Marketing Communications
Tel: +971 43988901
Fax: +971 43988941
P.O. Box 23345, Dubai, UAE
Email: media@orientplanet.com
Website: www.orientplanet.com
Posted by
VMD - [Virtual Marketing Department]
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