|
|
|
|
|
Motorola Caters To Middle Eastern Users With Localized Applications And Content
Published Dec 9, 2010
|
Smartphones continue to lead the way in mobile purchasing trends around the Middle East and North Africa (MENA) region, but preloaded localized applications remain one of the main factors in influencing purchasing decisions.
“Based on our market intelligence, which recent reports have confirmed, consumers want localized and regionalized content on their smartphones. Marketing products that has no local content simply does not appeal to local consumers and that’s why Motorola’s efforts in offering suitable content is highly appreciated by Middle Eastern users,” said Mahmoud Sayed Ahmed, marketing director, Middle East, Motorola Mobility.
To date, Motorola has introduced five smartphones in the MENA region; the MILESTONE, the MILESTONE XT720, BACKFLIP, and the recently launched FLIPOUT and DEFY. All Motorola’s smartphones are fully Arabized and come preloaded with several applications that Middle Eastern users can come to appreciate.
In addition, the mobile phones will come with the option for installing Arab-ware technology, a new definition of localization that enables consumers in the region to use online services, applications stores, and even online information in the Arabic language; all packaged in an unprecedented user-friendly experience.
- Photo Caption:
Products that has no local content simply does not appeal to local consumers, says Mahmoud Sayed Ahmed, marketing director, Middle East, Motorola Mobility.
- About Motorola:
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com
Media Contacts:
Husain Tamimi / Caroline Holmberg
Wallis Marketing Consultants
+971 (0)4390 1950
motorola@wallis-mc.com
Posted by
VMD - [Virtual Marketing Department]
|
|
|
