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R&M CEO Martin Reichle Visits Saudi Arabia For Elite Partner Event
Published Dec 12, 2010
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Reichle & De-Massari (R&M, www.rdm.com), the Swiss structured cabling specialist, has organized an Elite Partner Event for the company’s partners and customers in Saudi Arabia. The event was held during the visit of R&M’s CEO Martin Reichle and Jean-Pierre Labry, Managing Director, R&M Middle East and Africa, from December 11-13 in Saudi Arabia.
The Swiss cabling specialist’s Elite Partner Event marked appreciation for R&M's Saudi customers as well as Saudi partners’ performance, in what is considered to be one of R&M’s most important markets in the Middle East and Africa.
Commenting on his visit, R&M’s CEO Martin Reichle said, ”I’m extremely pleased to recognize our collaborations with our Saudi partners and customers. R&M is proud that we’ve created such a unique relationship with our partners and customers as they are the foundation of our success.”
After the tremendous achievements in 2010, R&M is eagerly and optimistically seeking to continue the trend. Growth in the Saudi market was fueled by a number of successful project completions in important sectors such as health care. R&M recently completed the network infrastructure for King Khaled University Hospital using its innovative Cat 6A shielded pair cabling. R&M also enlarged its Saudi sales force and allocated 20% of its total investment for regional expansion to the Middle East and Africa region.
Going forward, R&M’s 2011 plans are ambitious. Currently, there are several significant projects in the Saudi market pipeline, and the company also hopes to take advantage of continued investment in the Saudi telecommunications sector to deploy its unique FTTx network product portfolio. R&M’s recently launched Cat. 6A connector is also becoming an industry benchmark, to meet growing network performance requirements. Overall, the company’s entire copper and fiber portfolio are Swiss engineered and compliant to the latest international industry standards such as ISO/IEC.
“2010 has seen several notable developments in the Middle East and Africa such as the regional launch of our Cat. 6A connector along with milestone project completions in key markets such as Saudi Arabia. Our strong performance in the region would not have been possible, however, without the outstanding achievements of our partners and close collaborations with our customers. We look forward to another successful year ahead,” added Reichle.
Supported by local offices throughout the Middle East and Africa, including in the UAE, Saudi Arabia, Jordan and Egypt, R&M structured cabling solutions cater to the growing demand by organizations and enterprises to high speed uninterrupted access to information across their networks. The company maintains a forward looking strategy of innovation and technology leadership, delivering unsurpassed solutions with high performance and efficiency.
Facts & Figures:
Reichle & De-Massari AG (R&M) develops and produces cabling solutions for communications networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in over 30 countries. It generates 75 percent of its sales abroad; EBIT was 6 percent. The company invests more than USD 9 million in research and development every year. R&M is one of the largest companies in Switzerland and currently has more than 600 employees. The company is wholly owned by the Swiss Reichle family and is now being run by the second generation as an independent family-owned company. For more information please visit: www.rdm.com
Contact:
Reichle & De-Massari MEA (R&M)
Nawal Elmazozi
Marketing and Communications Manager
R&M Middle East and Africa (MEA)
Telephone: + 971 4 299 6428, ext. 107
E-Mail: nawal.elmazozi@rdm.com
Internet: www.rdm.com
Press contact:
VMD > ROOT Technologies
English: Ann Ruengsorn, VMD > ROOT Technologies, Tel: +202 22671601 ext. 205
Arabic: Rawan Makeen, VMD > ROOT Technologies, Tel: +202 22671601 ext. 205
E-mail: vmd@root-technologies.com
Posted by
VMD - [Virtual Marketing Department]
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