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Packard Bell Sign New Distribution Partner In Saudi Arabia
Published Dec 13, 2010
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Packard Bell, part of the Acer Group, has signed a new partnership agreement with the Saudi Arabia’s International Computer Company Group (ICC), who own a distribution company for innovative IT and consumer electronics within the Kingdom.
ICC Group, established in 1982, is a major player in the Saudi IT industry and is ISO certified. Today the group employs more than 250 people across its subsidiaries and boasts a number of ICC retail showrooms across the country as well.
“ICC is proud to partner with Packard Bell, a global brand with stylish, trendy and state-of-the-art products, a perfect fit for the fashionable and tech-savvy consumers in the Kingdom,” commented Mr. Ashraf Shendy , International Computer Co.
“We have the resources, the retail presence, market experience and knowledge to make Packard Bell products widely available across Saudi Arabia. We are also in a position to provide excellent after sales service for all Packard Bell products,” added Mr. Shendy.
Packard Bell is significantly looking to increase its footprint in Saudi Arabia and the region, having rebranded in 2009. The IT vendor has taken positive steps towards its distinct value proposition. Consumers can look forward to stylish, trendy and easy-to-use Packard Bell products.
“In ICC we have found the right distributor to make our products widely available for the fashion savvy Saudi consumer,” commented Raed Shream, Country Sales Manager - Packard Bell.
“ICC is a well established group of companies with a vast network of retail stores, having a proven track record in IT distribution within Saudi Arabia, and we are confident that they are best positioned to help Packard Bell grow,” added Shream.
About Packard Bell:
Packard Bell pioneered the use of the PC in the home, taking an office tool and turning it into a friendly, indispensable feature of today's modern home. Stylish products with cool features, accessible to everyone, are the hallmarks of the brand - a unique combination that no other brand in the European market offers today. In 2008, Taiwan-based Acer Inc. acquired Packard Bell. In 2009, the Acer Group fully benefited from its multi-brand strategy, establishing itself as the second-largest PC Company in the world and as the number two worldwide notebook vendor. Within the Acer Group, Packard Bell strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers.
For more information:
www.packardbell.com
Posted by
VMD - [Virtual Marketing Department]
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