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R&M CEO Martin Reichle Visits Egypt For Elite Partner Event
Published Dec 16, 2010
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Reichle & De-Massari (R&M, www.rdm.com), the Swiss structured cabling specialist, has organized an Elite Partner Event for the company’s partners and customers in Egypt. The event was held December 14 during the visit of R&M’s CEO Martin Reichle and Jean Pierre Labry, Managing Director, R&M Middle East and Africa to Egypt.
The Swiss cabling specialist’s elite customers and partners were invited, with 2010’s best performing partners receiving awards at a ceremony during the event. The event marked appreciation for Egyptian partners’ performance, in what is considered to be one of R&M’s most successful markets. Within the Middle East and Africa, Egypt achieved its entire 2009 sales figure in the first half of 2010.
Commenting on his visit, R&M’s CEO Martin Reichle said,” I’m extremely pleased to recognize our collaborations with our Egyptian partners and clients. R&M is proud that we’ve created such a unique relationship with our partners and clients as they are the foundation of our success.”
After the tremendous achievements in 2010, R&M is eagerly and optimistically seeking to continue the trend. Growth in the Egyptian market was fueled by a number of successful project completions in important sectors such as enterprise and public networks. R&M also enlarged its Egyptian office and allocated 20% of its total investment for regional expansion to the Middle East and Africa region.
Going forward, R&M’s 2011 plans are ambitious. Currently, there are several significant projects in the Egyptian market pipeline, and the company also hopes to take advantage of continued investment in the Egyptian telecommunications sector to deploy its unique FTTx network product portfolio. Its recently launched Cat. 6A connector is also becoming an industry benchmark, to meet growing network performance requirements. Overall, the company’s entire copper and fiber portfolio are Swiss engineered and compliant to the latest international industry standards such as ISO/IEC.
“2010 has seen several notable developments in the Middle East and Africa such as the regional launch of our Cat. 6A connector along with milestone project completions in key markets such as Egypt. Our strong performance in the region would not have been possible, however, without the outstanding achievements of our partners and close collaborations with our customers. We look forward to another successful year ahead,” added Reichle.
Supported by local offices throughout the Middle East and Africa, including in the UAE, Saudi Arabia, Jordan and Egypt, R&M structured cabling solutions cater to the growing demand by organizations and enterprises to high speed uninterrupted access to information across their networks. The company maintains a forward looking strategy of innovation and technology leadership, delivering unsurpassed solutions with high performance and efficiency.
Facts & Figures:
Reichle & De-Massari AG (R&M) develops and manufactures passive cabling solutions for communication networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in 30 countries. They, in turn, are grouped together in seven sales regions. It generates 75 percent of its sales abroad; EBIT was 6 percent. The company invests more than USD 9 million in research and development every year. R&M is one of the 500 largest companies in Switzerland and has about 600 employees there. The company is wholly owned by the Reichle family and is being managed in the second generation as an independent family company.
For more information:
Reichle & De-Massari MEA (R&M)
Nawal Elmazozi
Marketing and Communications Manager
R&M Middle East and Africa (MEA)
T: + 971 4 299 6428, ext. 107
E: nawal.elmazozi@rdm.com
W: www.rdm.com
Press contact:
VMD > ROOT Technologies
English: Ann Ruengsorn, VMD > ROOT Technologies, Tel: +202 22671601 ext. 205
Arabic: Rawan Makeen, VMD > ROOT Technologies, Tel: +202 22671601 ext. 205
E-mail: vmd@root-technologies.com
Posted by
VMD - [Virtual Marketing Department]
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