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du Supports M-Media Innovation And Talent As Sponsor At World Summit Awards Mobile 2010
Published Dec 20, 2010
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In line with its commitment to support technological innovations and creative talent within the telecom industry, du was the official sponsor for the award category ‘m-media and news’ at the recently-held World Summit Awards Mobile Winners’ Conference Gala and Expo. Hala Badri, EVP, Brand and Communications, du, officially congratulated the five winners of the prestigious award, and delivered a keynote speech about the importance of the burgeoning m-media world.
“Media is no longer about the traditional forms that we have come to know such as print and broadcast. In the past few years, electronic media has been making its mark and is evolving at an astonishing rate. As a company that always strives to be at the forefront of technological advancements, we are pleased to support the ‘m-media & news’ award category, which we believe will serve to recognise the pioneering work done in this field and also encourage others to get involved in shaping the future of this booming new industry,” commented Hala Badri, EVP Brand and Communications, du.
The five winners of the ‘m-media and news’ award included the ABC iPhone/iPad application from Australia, Apontador Traffic from Brazil, m.guardian.co.uk & Guardian iPhone app from UK, Newelo Need4Feed from Finland and You are the Reporter from Russia. The criteria for the category included reporting the news using the mobile phone, crowd sourcing, citizen journalism, covering natural disasters, public campaigning, multimedia news, mobile media aggregation and search services, new forms of mobile video and m-TV, movies and current affairs.
The WSA-mobile Winners’ Gala Conference & Expo – the first world conference on m-content - took place recently in Abu Dhabi. The event was held under the auspices of the Government of Abu Dhabi in cooperation with the United Nations and its Global Alliance for ICT and Development, and Government and Business Partners from around the World.
-About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at:
http://shop.du.ae
du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date:
- du selected as a UAE Superbrand at the Superbrands awards gala 2010.
- du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
- du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
- du corporate brand launch campaign awarded a Cristal MENA award in 2008.
- du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
- Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
- Silver Award for the best website in the ICT category at the UAE Web Awards 2007.
- du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.
For more information:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile:+971 55 9367045
Email:saugat.chatterjee@du.ae
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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