|
|
|
|
|
Canon Middle East Unleashes The Benchmark Powershot G12
Published Dec 21, 2010
|
Canon Middle East today announces the new PowerShot G12 the latest model in the multi award-winning PowerShot G series trusted by professional photographers the world over. The new model offers photographers best in class flexibility and all-round powerful performance, with professional levels of control and support for a wide range of accessories.
While retaining the classic handling and control of its predecessor, the PowerShot G12 has been designed to offer superior performance to suit the needs of professionals and enthusiasts alike. Canon’s HS System, 720p HD movie recording and Hybrid IS are new additions, delivering premium image quality in stills and movies, and a new Front Dial provides improved handling and swift manual control. The PowerShot G12 is also compatible with a new optional Lens Filter Adapter, which extends with the lens when using the zoom to offer full coverage throughout the zoom range.
The HS System, Premium Canon image quality, even in low light :
The PowerShot G12 is the first G-series model to feature Canon’s HS System a powerful combination of a high sensitivity 10.0 Megapixel CCD sensor and high-performance DIGIC 4 processor designed to provide outstanding image quality in all lighting conditions, including low light.
The inclusion of the HS System allows shooting at higher ISOs with excellent image quality enabling users to capture exceptional images in all conditions. This extended ISO range allows users to shoot darker scenes without engaging the flash or using a tripod capturing correctly exposed images using only the available light. In situations when use of the flash is necessary, a higher ISO will enable users to extend its effective range and illuminate the subject more effectively. Higher ISOs also enable users to utilise faster shutter speeds freezing motion to capture moving subjects with a reduced risk of blur.
In very dark situations, Low Light mode can be used to extend the ISO range up to ISO 12800, with the ability for users to control ISO and white balance to accurately capture the ambience of a dimly lit environment. Users can also capture fast moving action with the ability to shoot at up to 4.2 shots per second.
Genuine Canon Lens with Hybrid IS:
The PowerShot G12 features a premium 28mm wide angle 5x optical zoom lens, allowing users to capture sweeping landscapes and get closer to distant subjects during shooting. Benefiting from Canon’s extensive heritage in lens design, the lens has been developed using the same processes and quality standards employed to manufacture Canon’s range of EF lenses, ensuring the capture of sharp, detailed shots while still having a compact size so the lens can retract completely into the camera body when not in use.
Electronic level and Multi Aspect shooting:
To aid the capture of level horizons, the PowerShot G12 also features a new Electronic Level function. Using information from the camera’s acceleration sensor, an on screen indicator allows users to check if the camera is level, working in either horizontal or vertical orientations to ensure level shots of portrait or landscape scenes. Multi-Aspect shooting in 3:2, 4:3, 1:1, 16:9 and 4:5 formats also allows photographers to shoot according to their subject and the intended use of the image, enabling them to choose which composition and result they want to capture as the image is taken and removing the need to post process.
Capture scenes as you see them:
Exceeding the limitations of conventional cameras the PowerShot G12 includes a new High Dynamic Range shooting mode1, allowing the capture of high contrast scenes closer to how they appear to the user. While shooting on a tripod, the PowerShot G12 takes three different exposures of the same scene before analysing and combining shots in-camera to create a single image. The resulting shot captures highlight and shadow detail closer to how the photographer sees it.
To track subjects that are in motion, or to help achieve a creative composition, a new Tracking AF mode has been added to the PowerShot G12. This new mode gives photographers the ability to select objects from the centre of the frame and track them if they move, or if the frame is recomposed.
About Canon Middle East:
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.Canon believes that considering the interests of society and the environment is an integral part of good business practice.
For more information:
Rijosh Joseph
d’pr
T: +971 50 2818849
E: rijosh@d-pr.ae
Posted by
VMD - [Virtual Marketing Department]
|
|
|
