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Demand For CRM Solutions To Increase As UAE Retail Sales To Reach USD 26.41 Billion By 2014, Says Sage Software
Published Dec 21, 2010
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The demand for CRM solutions will continue to increase as a recent BMI report predicts that the UAE’s retail sales is expected to grow from an estimated USD 20.44 billion (AED 75.05 billion) in 2010 to USD 26.41 billion (AED 97 billion) by 2014, says Sage Software, the leading global supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Human Resource Management (HRM) solutions to medium and large organizations. According to the leading software provider, the need to develop and enhance CRM based solutions reflects the growing competitiveness among businesses making customer service an important aspect of business operations. The strategic partnership between Sage and Ambit Keytech, a specialized provider of Enterprise Solutions and Technology Services, aims to address this growing demand for customer centric solutions in the country’s retail sector.
A recent industry report from BMI has also pointed out that the UAE is expected to spend more than USD 580 million on computer software and solutions in 2010. Sage currently controls an excess of 30 per cent of the total UAE market share after witnessing a rapid transformation over the last couple of years from offering desktop accounting packages to full blown ERP and CRM solutions. Sage Software is aiming to reach out to local companies and promoting the strategic benefits and advantages of its line of CRM solutions such as tracking of all customer interactions and allowing customer service teams to have complete access to timely and complete customer information.
Vikram Suri, Managing Director, Sage Software, said, “Sage Software values the importance of its partners and the role they play in helping you meet your customer’s demands and requirements. Our eight year partnership with Ambit Keytech not only reflects our commitment to develop better customer focused products and services but also brings us one step closer to our goal of providing ultimate customer satisfaction and our vision to expand our presence in the UAE and the rest of the Middle East region.”
Having successfully amassed over 6.1 million customers from all over the globe, Sage is looking towards reaching its target by reaching out to local companies and promoting the benefits and advantages of its range of CRM solutions. Ambit Keytech offers Sage CRM packages in key industries in the UAE like financial services, hospitality, manufacturing, logistics, automotive and real estate, and plans to target the retail industry with a solution that will manage the entire lifecycle of the customer and will also tap social networks to acquire customer intelligence and build connections with shoppers. These new software offerings from Sage and Ambit Keytech have been developed to help retail businesses in UAE leverage on technology use and maximize the return of their enterprise system investment delivering functionality, cost of ownership, ease of use and the promotion of service excellence in today’s global market.
We are very proud of the strategic partnership we have with Sage Software. Through the years, Ambit Keytech and Sage have been at the forefront of developing and launching prime customer service oriented software that aims to keep businesses at the top of their game. With Sage CRM you can improve the quality of sales and service at every touch point, including in store sales, telephone, fax, internet, mobile and social media. Moreover, you can deliver the highly personalized attention that customers demand today. As a result, you can increase sales, profit margins, and customer loyalty while controlling costs like never before. Sage’s wide range of customer focused solutions leave companies with a sense of satisfaction and the advantage of growth in terms of profit and customer base,” concluded Jenit Ramaiya, Director, Ambit Keytech LLC.
About Sage Group:
Founded in 1981 in North East England, Sage Group PLC is a global company with 5.8 million customers, over 14,500 employees and more than 25 years of experience working with small and medium sized businesses. It has built its success on understanding and meeting the needs of customers in their local markets, which has driven its growth as a world-leading provider of business management software and services. While its heritage is in the small business market, it also has the experience and expertise to meet the needs of specific industries and larger organisations. Its products and services are developed and supported locally, thereby ensuring their relevance to the customers and that they are supported by local experts.
For more information:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
T: +971 4 3988134
F: +971 4 3988137
E: info@communigateme.com
W: www.communigateme.com
Posted by
VMD - [Virtual Marketing Department]
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