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Canon Brand Value Rises To USD 11,485 Million In Interbrand’s Best Global Brands Ranking 2010
Published Dec 23, 2010
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Canon, world leader in imaging solutions, has revealed that its brand value has risen to USD11,485 million, a 10 per cent increase from 2009, allowing the company to retain the 33rd position for the second consecutive year in Interbrand’s 100 Best Global Brands 2010, an annual ranking of the world’s top 100 companies. This year, the report highlighted Canon’s sponsorship activities, its environmental vision, as well as the brand’s online fan base on various blogs and social networking sites.
The 100 Best Global Brands report identifies the top 100 brands that have managed to create and sustain strong worldwide performance in competitive market. To qualify, each brand must derive at least a third of its earnings outside its home country, have a presence on at least three continents, be recognisable outside of its base of customers and have publicly available financial data.
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa, said Canon’s continued high ranking in Interbrand’s Best Global Brands report is a clear demonstration that the Canon brand remains strong year after year. This consistency is driven by a pragmatic approach to the management of the Canon brand, a strategy that ensures we sustain and continue to build the confidence and trust of our customers, employees and other stakeholders alike.
Mai Youssef, Corporate Communications Manager, Canon Middle East, added It has been a terrific year for the Canon brand, reflecting the growing appreciation of global customers on the quality and overall value offered by Canon products and services. Moreover, the company's excellent performance in 2010, as validated by Interbrand’s Best Global Brands report, underlines the success of our efforts to expand in key growth markets, particularly here in the Middle East where Canon has emerged as one of the most trusted brands among consumers and business customers in the regional market.
Brands are ranked according to brand value which is calculated by working out what percentage of the revenues generated can be attributed to the brand and then determining a risk profile on its expected earnings, based on market leadership, stability and global reach.
About Canon Middle East:
Canon is a world leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.
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Posted by
VMD - [Virtual Marketing Department]
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