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du Video On Demand Customers To Be The First To Watch 3D Movies
Published Dec 29, 2010
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du’s Video on Demand service will have a new addition StreetDance 3D , the U.K.’s top grossing dance movie a 3D first for the Middle East. This new offering which falls on the first anniversary of the launch of du’s innovative VoD service is a result of a deal du has completed with the UK’s multi screen content aggregator On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC).
3D movie is a great new addition to our bouquet of offerings and depending on positive customer feedback we will introduce more such exciting titles. We are the first to introduce this to our customers and we hope they will enjoy this new technology, which enables them to watch movies in this advanced new format, said Farid Faraidooni, Chief Commercial Officer, du.
Clearly the global video industry is excited about the potential for 3D and our many content clients are among them, said Tony Kelly, CEO of On Demand Group. In this very short period since du’s Video on Demand launch not less than a year our work with this customer clearly demonstrates the drive to service innovation and thorough attention On Demand Group brings to Video on Demand and pay television operators. This 3D first sets du apart from the competitors yet again.
du’s Video on Demand service, launched in 2009, has become the fastest growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London based On Demand Group, the leading content aggregator for Video on Demand and three screen video. In addition to sourcing and processing 3D content, On Demand Group will fully support the movie debut and drive its uptake through a range of on screen promotions and in market promotional services.
StreetDance 3D:
StreetDance 3D follows a street dance crew in Inner City London, forced to work with a group of ballet dancers in return for the use of rehearsal space. The two groups bond while they train together for the U.K. Championships. Starring Charlotte Rampling and Nichola Burley, the movie features exclusive performances from Diversity, Flawless and George Sampson. Directed by Max Giwa and Dania Pasquini, the film was released in RealD 3D, XpanD 3D, and Dolby 3D.
du’s video on Demand service:
Video on Demand allows customers to browse through a catalogue of movies including Arabic cinema, Hollywood smash hit blockbusters, Bollywood movies and some of the most beloved classic movies ever to grace the silver screen, simply through the du TV remote control, under the categories New additions ,Top Titles, Special Offers and All Time Classics, subscribers will easily be able to find exactly which movie they are looking for, and even watch a trailer of that movie before purchasing it for viewing at their leisure. New movie titles will be added to the catalogue each month, with thousands of titles to be made available to du VoD subscribers.
About On Demand Group:
On Demand Group specializes in content lifecycle management for video on demand, from acquisition through full monetization, today enabling the highest quality services across millions of TVs, phones and broadband connections. The company’s unique multi screen approach enables cable, telco and broadband service providers to develop an integrated, cross platform content offer.
On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece and TTNET in Turkey and mobile video TV SVOD services for Three in the U.K., 3 Italy, and Vodacom in South Africa.. Its On Demand Deutschland joint venture specializes in service to German speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others. On Demand Group’s service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high quality streamed video to millions of cable, IPTV and mobile subscribers. The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish, Italian and Arabic.
About du:
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind WoW recharge card which offers customers the choice between more credit more time and now the more international recharge option with additional credit on international calls and Self Care.
For more information:
Saugat Chatterjee
Public Relations Manager
Brand & Communications, du
T: +971 55 9367045
E: saugat.chatterjee@du.ae
Reka Sepsy
Manning, Selvage & Lee
T: +971 4 367 6154
M: +971 55 220 68 20
F: +971 4 367 2615
E: reka.sepsy@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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