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du Announces Half Price Offer For Video On Demand Customers

Published Jan 5, 2011

In the spirit of the season, du has introduced a special offer available on its award winning du TV service. With the Half Price Offer , selected top movies from du’s rich Video on Demand (VoD) catalogue are now available at 50 per cent or less of the listed price.

To wish our customers a Happy New Year and thank them for their business, we are inviting them to celebrate the season with the Half Price Offer. du’s Video on Demand is tremendously successful with our customers and is the region’s first and only true VoD service, commented Farid Faraidooni, Chief Commercial Office, du.

Half Price Offer is available to both existing and new du TV customers. Among the exciting movies on offer are A Christmas Carol HD, Toy Story 3 HD and Invictus.

du has won several international awards for its du TV service, including the Digital Studio Award for Content Delivery Service of the Year and the Global Telecom Business Award for Metropolitan Infrastructure Innovation.

About du:

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e shop a one stop shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For more information:

Saugat Chatterjee
Public Relations Manager
Brand & Communications,du
T: +971 55 9367045
E: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
T: +971 4 367 6154
M: +971 55 220 68 20
F: +971 4 367 2615
E: reka.sepsy@dubai.mslpr.com



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