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Intel Brings ‘Eye Candy’ To Masses With Newest Laptop, PC Chips
Published Jan 9, 2011
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With more than 1 million computers selling each day, Intel Corporation introduced its game changing 2nd Generation Intel® Core™ processor family at the Consumer Electronics Show. Intel highlighted several surprising new features, services and partnerships that combine to deliver an entirely new visual experience with processor graphics built in. More than 500 desktop and laptop PCs are expected from all major OEMs worldwide throughout the next year.
New features include Intel® Insider™, Intel® Quick Sync Video, and a new version of the company’s award winning Intel® Wireless Display (WiDi), which now adds 1080p HD and content protection for those wishing to beam premium HD content from their laptop screen to their TV. The company also revealed working with CinemaNow , Dixons Retail plc , Hungama Digital Media Entertainment, Image Entertainment , Sonic Solutions, Twentieth Century Fox Home Entertainmentand Warner Bros. Digital Distribution.
The new 2nd Generation Intel® Core™ processors represent the biggest advance in computing performance and capabilities over any other previous generation,” said Nassir Nauthoa, Intel’s General Manager for the GCC. “The built in visual capabilities enabled by these new processors are stunning. This, combined with improved adaptive performance, will revolutionize the PC experience in a way that is obvious for every user to see and appreciate visibly smarter performance.
New Visual Experience Lifestyles:
The 2nd Generation Intel Core processor family is the first “visibly smart” microarchitecture to combine visual and 3D graphics technology with performance leading microprocessors on a single chip.
Incorporating the newly architected Intel® HD Graphics on each 32nm die enables significant graphics performance improvements over previous generation graphics for both HD media processing and mainstream gaming. The chips improve performance and yet still offer great battery life and the ability to design thinner, lighter and more innovative laptops and all in one PCs.
New processor graphics technology will focus on the areas where most people are computing : high definition (HD) video, photos, mainstream gaming, multi tasking and online socializing and multimedia. Enhanced visual technologies such as next generation Intel® HD graphics are built into every 2nd Generation Intel® Core™ processor. For consumers, this means a dramatically improved PC experience, with better overall power management, greater efficiency and great battery life.
Additionally, a surprise new feature of the next generation PC and laptop processors, Intel® Insider™, will give consumers access to movies on their PCs in full high-definition that were not available before. In collaboration with Hollywood and Bollywood studios along with leading content distributors such as CinemaNow*, Dixons Retail plc*, Hungama Digital Media Entertainment, Image Entertainment, Sonic Solutions,Twentieth Century Fox Home Entertainment Warner Bros. Digital Distribution and others, Intel creates a protected environment for the distribution, storage and playback of premium content. This enables content owners and video services to release more movies in high definition. Commercial distribution of HD premium content using the Intel® Insider™ technology is expected to begin during the first quarter of 2011.
Building upon this Intel® Insider™ innovation, Intel showed how consumers can now also use Intel® WiDi 2.0 to beam content such as the “Inception” film to their big screen HDTVs. Additional Intel® WiDi 2.0 improvements include support for 1080pHD as well as protected content either streaming from the Internet or played locally from a Blu ray or DVD playeriii.
Another unique element of the visual experience built into the 2nd Generation Intel® Core™ processor family is Intel® Quick Sync Video. This built in hardware acceleration takes the wait out of editing and sharing videos with astonishing performance that completes in minutes what used to take hours. Now faster than ever, consumers can edit, convert and share videos with friends and family. Intel estimated that a 4 minute HD video that used to take 4 minutes to convert to play on an iPod would now take just 16 secondsii.
The power of the 2nd Generation Intel Core processors for immersive mainstream gaming was demonstrated with a teaser from Valve’s* Portal 2, one of the most anticipated game releases of 2011.
Smart Performance, Energy Efficiency and Intelligence Merge:
The Intel® Core™ i3, i5 and i7 processors also include the enhanced Intel® Turbo Boost Technology 2.0. This feature automatically reallocates processor core and processor graphics resources to accelerate performance, giving users an immediate performance boost when and where it’s needed.
Other new chip features include Intel® Advanced Vector Extensions (AVX), Intel® InTru™ 3D, and Intel® Clear Video Technology HD. Intel InTru 3D enables immersive stereoscopic 3D to 3D capable HDTVs or monitors via HDMI 1.4, making movie excitement almost come out of the screen.
Intel® AVX increases performance for such demanding visual applications as audio processing and professional video image editing such as stitching together multiple photographs. Intel® Clear Video improves the visual quality and color fidelity during video playback for a spectacular screen experience.
To make it easy for users to find a 2nd Generation Intel® Core™ based system that is just right for their particular needs, Intel is also announcing a wide array of SKUs including Intel vPro™ enabled processors.
The chips are made on Intel’s 32nm manufacturing process on the company’s second generation high k metal gate transistors. These unique advantages further boost performance; reduce power consumption for better battery life and smaller designs, and lower overall manufacturing costs.
Intel announced more than 20 processors, wireless adapters and chipsets, including new Intel® Core™ i7, i5 and i3 processors, Intel® 6 Series Chipsets, and Intel® Centrino® WiFi and WiMAX adapters. More than 500 laptop and desktop PC platform designs are expected from all major computer makers worldwide based on these products.
About Intel:
Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
For more information:
Nawras Sawsou
Intel Corporation
T: +971 (4) 440 4300
E: nawras.sawsou@intel.com
Hala Saqqa
Hill and Knowlton
T: +971(4)3344930
E: Hala.Saqqa@hillandknowlton.com
Posted by
VMD - [Virtual Marketing Department]
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