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du Joins The League Of First Few Regional Companies To Converge Its Mobile And Fixed Transport Networks, In Collaboration With Cisco
Published Jan 17, 2011
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du, the UAE's integrated telecom service provider, has announced it has converged its fixed and mobile IP transport networks using the Cisco CRS Carrier Routing System. This will enable FMC on du’s network to meet the demand for high end broadband services and makes the company unique in its ability to rapidly deploy new high bandwidth mobile applications and data packages.
Cisco and du have collaborated previously to develop a portfolio of data and mobility services in the UAE. This new phase of network development will allow du to improve the speed, flexibility and scalability of mobile based services to its customers.
Highlights / Key Facts:
This is one of the first regional FMC projects where all the fixed and mobile services run on the same IP network with mobile (signaling and bearer), mobile data, residential internet, business internet, residential voice, enterprise voice, international voice, layer 2 VPNs, layer 3 VPNs and video running on a single IP/MPLS core powered by Cisco. This collaboration between Cisco and du also paves the way for future mobile applications and services to du’s customers in the UAE.
By consolidating cores, du is able to offer its customers in the UAE a more scalable platform to deliver future services at a higher quality. The reduction in core equipment and moving to latest technology also reduces du’s energy consumption and reduce carbon footprint.
The project consisted of the CRS’s (Cisco Carier Routing System) and core points of presence upgrades to cater for higher bandwidth requirements offering 10x bandwidth upgrade for mobile based services through the addition of new hardware to the mobile nodes. The Mobile network was then enabled with end to end quality of service prioritising critical traffic.
Executive Quotes:
Hatem Bamatraf, SVP Network Development, du, said:“Our vision to run a fully converged network where all the fixed and mobile services run on the same IP network is being achieved through our fixed mobile convergence projects. By collaborating with Cisco will be able to continue to deploy state-of-the art technology to continue enhancing the level of service we are delivering to our customers.
Wayne Hull, general manager, Cisco, UAE du and Cisco’s combined experience and expertise, built through a long standing relationship, has resulted in superior service and technology offerings that can enhance productivity and reduce operational costs across organizations in the UAE. Through the fixed mobile convergence, du and Cisco are now even better positioned to help our customers gain significant returns from their networks through greater productivity and reduced operating expenses.
About du:
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
About Cisco:
Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility.
Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
For more information:
Reka Sepsy
Manning, Selvage & Lee
T: +971 4 367 6154
M: +971 55 220 68 20
F: +971 4 367 2615
E: reka.sepsy@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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