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LG Design Once Again Takes Top Honors At I.F. And Red Dot Design Awards
Published Jan 19, 2011
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For the ninth year in a row, LG Electronics (LG) was honored by the I.F. (International Forum) and the red dot design awards for excellence in design.
With competitors from 43 countries and more than 2,700 products participating in this year’s IF Design Award, LG took home top honors for nine products, among them were the NANO FULL LED 3D TV, a front loading washing machine and LG FOCUS
LED Lighting
LG was also honored with the red dot: grand prix for its reusable eco-package design. Only six out of the total of 6,369 entries received this exclusive award from the red dot jurors. The design was noted for using eco-friendly and recyclable materials as well as for its high versatility -- the packaging can be reused as a photo frame or a pencil stand, among other purposes.
“Design has been a part of LG’s DNA since our founding and being recognized with these prestigious awards year after year is testament that we must be doing something right,” said Mr. H.S Paik, President of LG Electronics Gulf. “But looking good has never been enough for us. What really makes products beautiful is how they improve customers’ lives.”
Some of the key products recognized at the 2011 I.F. Design Award were:
LEX8: NANO Full LED 3D TV:
Thanks to NANO Lighting Technology and FULL LED Panel, the LEX8 is still only 0.88cm thick with a bezel just 1.25cm wide, indisputably the slimmest and narrowest of any FULL LED TV in the world. With its NANO Lighting Technology, the LEX8 creates both 2D and 3D pictures that are clearer, smoother and more refined.
24-Inch Front Loading Washing Machine :BIG -IN:
The sleek, modern-looking washing machine makes life easier for consumers by letting them customize or change their laundry settings via a big LCD display and control pad. This product comes with LG’s proprietary Inverter Direct Drive, which enables the machine to better control the spin speed, the precise movement of the inner drum, and the left and right movement. The Inverter Direct Drive is also a key part of LG’s 6 Motion control technologies, which offer a range of cycles suited to practically every wash and fabric type.
FOCUS (PAR30): LED Lighting:
LG FOCUS is designed to be compatible with existing power supplies, making it an ideal replacement for conventional halogen lamps. Its design – a heat sink with aluminum die-casting – blends in easily with light fixtures and interiors, while its prolonged lifespan and reduced energy consumption make it the eco-friendly choice, too. When switched on or off, FOCUS also gives off a short decorative flash, for a signature LG design flourish
About LG Electronics, Inc.:
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
For more information:
LG Electronics Inc.-MEA Regional Company
Zahabia Motiwala
Corporate Communications Manager
Corporate Marketing Team
T:+9714-350 9500
F: +9714-334 4304
E:Zahabia.motiwala@lge.com
LG-One
Haneen Aweidah or Lona Ayoub
T: 971 4 3344930
f: 971 4 3344923
E: Haneen.Aweidah@lg-one.com or Lona.Ayoub@lg-one.com
Posted by
VMD - [Virtual Marketing Department]
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