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Canon Middle East Eyes Dominance Of Digital Camera Market In Egypt
Published Jan 26, 2011
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Canon Middle East has set its sights on consolidating its market share of Egypt’s digital camera market in 2011. To achieve its goal, the leading global imaging and business solutions company has lined up a series of marketing initiatives starting with an exclusive partnership with RadioShack, Egypt’s largest power retailer.
The latest is the ‘Turn your Wish into Reality’, a month long consumer promotion that will give four lucky shoppers and a companion the chance to visit Dubai for an all expense paid vacation. Beginning from 20th January, shoppers at any of RadioShack’s 62 retail outlets nationwide have a chance to turn their dream vacation into a reality by simply purchasing any Canon digital product in exchange for a scratch and win card.
In addition, customers purchasing any Canon products during the promotional period will also have the chance to win exciting prizes such as Radio Shack gift vouchers, Canon cameras and accessories as well as cinema tickets.
Egypt represents one of the key markets for Canon Middle East as the demand for Photo Video products continue to grow rapidly in the country We are unveiling the latest range of digital cameras, DSLR, video cameras and printers in Egypt and we thought of adding a new dimension of excitement to our launch by launching this promotion with Radioshack. This further reiterates our commitment towards the Egyptian consumer market.” says Somesh Adukia, Sales Manager, Canon Middle East.
As we are aiming for the top, we would like to reward our valued patrons who have helped us to become number one in the digital camera market category in Egypt by sending them to one of the region’s top tourist destinations, Dubai, featuring Burj Khalifa, the tallest tower in the world as one of its most popular tourist attractions,” added Adukia.
RadioShack marketing manager Mr. Mahmoud Othman said, Since the beginning of 2009, Canon has come out strongly as one of the more preferred brands for us in imaging products category.
We have, and will continue, to support all of its marketing initiatives in Egypt, and welcome this new promotional activity to reward our shoppers with an exciting vacation to Dubai, among other prizes. Initiatives such as these illustrate Canon’s commitment to further strengthening its profile in Egypt making Canon a great partner.
Mr. Ahmed Khodary, General Manager M/s Silicon 21, one of the authorised Canon distributors in Egypt believes that the exclusive partnership with RadioShack is important to the launch and success of this promotional campaign.
Our long term strategy is to further develop our presence and share in this important retail account. Leveraging RadioShack’s extensive retail network across Egypt will be a big boost to our aspirations to grow our market share in Egypt,” said Khodary.
About Canon Middle East:
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions.
Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei ,To live and work together for the common good.
For more information:
Rijosh Joseph
DABO & CO
T: +971 50 2818849
E: rijosh.j@daboandco.com
Posted by
VMD - [Virtual Marketing Department]
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