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Allied Telesis Launches ‘Star Partner Program’ For The Middle East Region
Published Feb 6, 2011
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Allied Telesis Inc., a global provider of secure IP Ethernet switching solutions and an industry leader in the deployment of IP Triple Play networks, has announced the launch of its ‘Star Partner Program’ for the Middle East region.
The unique red carpet event held recently is part of the company’s ‘go to market’ strategy designed to cater for the needs of its partners across the region. The event witnessed the participation of over 100 key players from across the IT industry.
Buoyant on the tremendous potential that this region holds, Allied Telesis has also framed robust expansion plans for the next three years to strengthen its foothold in the networking industry in the UAE.
High quality and high performance products developed to match present day requirements of high bandwidth applications including voice and video, have helped Allied Telesis carve a niche for itself in the market. The company provides an unparalleled combination of cutting edge technology, exacting quality standards, rich feature sets, competitive pricing, and selection.
Keen on tapping the potential of the UAE market, the company is working towards providing the best in class solutions across key business markets in the country like healthcare, education, utilities and public sector. Allied Telesis has also framed a go to market strategy with three partner levels matching the right partners to the needs of different types of customers.
Francesco Stramezzi, Vice President of Channel Sales, Allied Telesis said: “We believe that success is built on relationships, and relationships are built on trust. We are continuously adding new technology solutions to our portfolio to meet the growing demands of customers in all areas and specifically IP surveillance, healthcare, and education, therefore helping initiate new revenue streams for partners and capture larger market share.
By offering value added solutions and tools during the sales process through our ‘Star Partner Program’, we can drive the revenue generating practices of our partners in the UAE. This program provides the ideal communications vehicle to our channel, providing all the ingredients for success in business and it is driven by our commitment to ensure that our customers have access to world-class solutions and support services.
The Allied Telesis ‘Star Partner Program’ provides resellers and system integrators access to varied benefits like information on Allied Telesis products and solutions enabling them to understand the competition, and to help bid the correct solution for user’s requirements.
The resellers also have access to customized campaigns and solution programs to fit business needs, including business and technical collateral, project assistance and technical support for project business. In addition, they will also receive free online training through webinars and adventure-based learning, keeping them updated on new products, strategies and solutions, and free exclusive access to the Allied Telesis Partner Portal, allowing a 24 x 7 access to valuable information.
Through this program our channel partners will find doing business with us very rewarding. We will be able to drive more value business to the doorsteps of those partners that are willing to invest some energy into growing with Allied Telesis.
It is also one of a number of measures put into place to meet our partners' constant needs for support when it comes to identifying business opportunities and generating leads and consequently increasing their revenue while the economy is still heading for an upturn,” concluded Sabbahuddin Khan, Regional Manager Middle East, Allied Telesis.
About Allied Telesis:
For more than 20 years, Allied Telesis has been a leading provider of networking infrastructure. the Company enables delivery of data, voice, and video services to a variety of clients globally. Allied Telesis is committed to innovating the way in which services and applications are delivered and managed, resulting in increased value and lower operating costs.
For more information:
Sabbahuddin Khan
Regional Manager Middle East
M: +971 50 728 9455
E: sabbah_khan@alliedtelesis.com
W: www.alliedtelesis.ae
Posted by
VMD - [Virtual Marketing Department]
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