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Alive Discover And Enjoy Digital Content With The Acer Group
Published Feb 6, 2011
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Alive is the brand new platform for Acer Group customers to fulfill their daily needs for relevant digital content discovery and consumption, across all devices and across all operating systems.
It is a unique starting point for users, allowing them to browse, search, access, purchase, stream or download and play any type of digital content.
Alive is much more than a traditional content store, as a large breadth of free and paid content is presented to users via real time feeds directly managed by content providers. Content updates are as instant and discoverable as Twitter feeds, allowing users to be regularly notified when there’s something new and interesting for them to discover.
Alive is the Acer Group’s next generation store where Content Providers can plug in and publish their content directly to Acer Group users, who will then find an extensive offer of both global and local content.
Alive is personal. Users can fine tune their preferences and leverage a sophisticated recommendation system that shows content relevant to them. Instead of surfing across a myriad of web sites and online services to get what they want, alive will help users by proposing what they might find relevant.
Content discovery is enhanced via the innovative Channel concept: users can browse, select, subscribe and then follow all their favorite alive Channels, which are related to specific themes, like for example music artists, movie genres, top games, book authors, etc.
Content Providers will be able to offer a vast array of Channels, finding new and innovative ways to present their content, differently from what they do via a web site or via a traditional service.
Alive addresses five key usages to embrace the whole digital universe:
In the Listen section alive will offer music, audiobooks, radios, podcasts and other types of audio entertainment content.
In the Watch area alive will provide movies, TV series, TV Channels, video podcasts and other types of short videos, like Music videos
In the Read section alive will deliver e-books, e-magazines and e-newspapers as well as single news, articles and blogs.
In the Play area alive users will be able to find games of any kind.
In the Application section alive will offer all the most common application categories, like Business & Finance, Lifestyle & Leisure, Learning, Travel & Navigation, Productivity, etc.
Alive is social. Users will be able to post and share reviews and comments about the content they like in one click thanks to a direct interface with all the most popular social networks in each geography.
Customers can keep all their content purchase history in their MyLibrary section and share them across different Acer Group devices.
The unique alive interface will be pre installed on all new devices or will be downloadable online by existing Acer Group customers and it will offer a unique user experience customized by device type.
Purchase of premium content or subscription to premium channels will be easy and in one click. Users only need to create a unique account on alive and register their credit card details only once.
Starting from the initial version available to selected users in UK and Italy in December, alive will then be rolled out in the first quarter of 2011 and made available progressively across all Acer’s consumer devices worldwide, including netbooks, notebooks, smartphones and tablets.
About Acer:
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets.
Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. The Acer Group employs 7,000 people worldwide. 2009 revenues reached US$17.9 billion.
For more information:
Acer Computer (M.E.) Ltd.
P. O. Box 16951
Jebel Ali Free Zone
Dubai, United Arab Emirates
T: +971 4 8056000
F: +971 4 8812200
Posted by
VMD - [Virtual Marketing Department]
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