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Smartphone Damage Worries Could Challenge Operators’ 4G Data Revenue Projections
Published Feb 13, 2011
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Research commissioned by P2i, the world leader in liquid repellent nano coating technology, shows that 43% of people would be put off buying an expensive mobile phone for fear of accidentally damaging it.
Four in ten people surveyed had already damaged their mobile phone by either dropping it in water or spilling liquid on it, while damage caused by scratching and staining was reported by a third of respondents.
Dr Stephen Coulson, CTO at P2i, comments: “As mobile electronics become smaller, lighter and sleeker, there’s less space for traditionally engineered solutions that deter liquids. However, the risk of accidental damage is increasing with the arrival of 4G systems, which encourage greater utilization of broadband content and applications, and thus more user device interaction.
This will not only affect handset manufacturers but mobile operators too. We believe the challenge for mobile operators is twofold: one, that consumer uptake of 4G devices will be slower than expected because of a fear of damage; two, that downtime due to damage will reduce data utilisation and thus diminish average revenue per user (ARPU).
Anticipating the need for enhanced protection of high tech devices, particularly with the onset of 4G systems, P2i will be showcasing Aridion™, its revolutionary nano-coating for high performance smartphones, at Mobile World Congress 2011. Proven to provide invisible protection against damage, corrosion and staining caused by liquids, Aridion™ ensures mobile phones always look and perform at their best, while minimizing warranty failure, repair costs and down time from the network.
Aridion™ is applied using a special pulsed ionized gas (plasma), which is created within a vacuum chamber, to attach a nanoscopic polymer layer one thousand times thinner than a human hair to the electronic device. This dramatically lowers the product's surface energy, so that when liquids come into contact with it, they form beads and simply roll off.
Furthermore, because Aridion™ can coat every aspect of a finished product both inside and out it protects much more thoroughly than alternative approaches where individual product components are treated prior to assembly. The result is a truly durable liquid repellent coating that does not affect the product's look, feel or functionality.
Dr Coulson concludes: “Aridion™ is the ultimate protective shield for high performance smartphones and would clearly benefit those people surveyed, where 60% had accidentally damaged their cell phones in one or more ways. Transforming conventional levels of reliability by substantially reducing warranty failure and repair costs, Aridion not only increases consumer confidence but benefits manufacturers and mobile operators too.
Posted by
VMD - [Virtual Marketing Department]
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