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LG Unveils Vision for Smartphone Leadership
Published Feb 17, 2011
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At the Mobile World Congress (MWC) 2011 in Barcelona, LG Electronics (LG) revealed that it was targeting sales of 150 million mobile phones this year, a 30 percent increase year on year with smartphones accounting for 20 percent of total sales.
The company is targeting a four fold rise in smartphone sales to more than 30 million units,50 percent of its total revenues. LG plans to achieve this with the launch of 20 smartphone models globally in 2011. The company will invest heavily to strengthen its overall capability in R&D and quality management and will expand its R&D workforce to more than 6,000 employees, a 15 percent increase over 2010.
To offer customers a clear and superior choice, LG is drawing on technological superi ority by introducing phones with dual core processors, 4G LTE and 3D technology for its high end smartphones. The company will also be improving its content and services through partnerships with key content providers, with a series of 3D games and movies available through LG Apps.
We are already focusing all of our resources on delivering the widest variety of smart devices for all types of customers,” said Dr. Jong seok Park, President and CEO of LG Electronics Mobile Communications Company. “This will be a critical year for LG and a lot of eyes are upon us to see if we’ll succeed. We don’t intend to let them down.
Following its success at the Consumer Electronics Show in Las Vegas earlier this year, LG will be rolling out additional new models at GSMA Mobile World Congress in Barcelona, including the LG Optimus 3D, the world’s first smartphone with a 3D platform to record, view and share 3D content, and the eagerly anticipated LG Optimus Pad with its 8.9-inch screen, dual core processor and Android’s new, tablet optimized Honeycomb OS.
LG is showcasing its newest smart devices and LTE technology at its booth at stand 8B178 in Hall 8 at MWC from February.
About LG Electronics, Inc:
LG Electronics, Inc.is a global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing more than 80,000 people working in 115 operations including 84 subsidiaries around the world.
With 2010 global sales of 55.8 trillion Korean won LG comprises four business units Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution.
LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
LG Electronics Inc., MEA Regional Company
Zahabia Motiwala
Corporate Communications Manager
T: +9714 350 9500,
F: +9714 334 4304
E: Zahabia.motiwala@lge.com
Posted by
VMD - [Virtual Marketing Department]
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