|
|
|
|
|
Etisalat’s Strategic Assets Are The Secret Of Successful International Expansion
Published Feb 21, 2011
|
The Etisalat Group’s Chief International Investment Officer, Jamal Aljarwan, addressed the global telecoms industry during a conference at the Mobile World Congress which is taking place in Barcelona this week. In his presentation he addressed some of the key assets at Etisalat’s disposal to support its expansion strategy and effective post acquisition integration.
Jamal Aljarwan, Group Chief International Investment Officer said: “Our prudent investment strategy has ensured that we have the resources and reputation with partners to participate in any acquisition opportunity that may arise. However, this is only the start of the process and once we have taken management control of an operator that is when our strategic assets such as the Etisalat Academy, our Smart Hub and our technological expertise come into force. These and other synergies within the Etisalat Group are supporting our international operators exceed their targets and become leaders in their respective markets.”
Etisalat’s head of International Investments went onto explain the importance of its 35 years experience in providing all variety of telecoms services. This enables the company to rapidly roll out any technology that it sees as providing a competitive edge and offers value to a new market.
Jamal Aljarwan made specific reference to Egypt and Saudi Arabia where 3G technologies have helped the company capture significant market shares and revenues in a short period of time.
He also described how the company has strategically enhanced its presence across Africa and Asia entering fast growing markets such as Nigeria, Pakistan, Sri Lanka and Afghanistan. Here, Etisalat’s reputation for quality and its operational expertise are helping to acquire customers and generate returns in even the most fiercely competitive and price sensitive environments. Its ability to train technical, commercial and management teams from the local market is one of the key contributors which is ensuring consistently high levels of service delivery and creating competitive advantage across two continents.
Jamal also highlighted the importance of scale in acquiring infrastructure, financing and capacity on intercontinental cable routes. In this regards he made reference to Etisalat’s Smart Hub in the UAE, which today provides a variety of strategic wholesale services to its regional operators enabling them to compete with the full power of a global operator.
The Etisalat Group is one of the largest telecoms groups in the world, with operations in 18 countries across Asia, the Middle East and Africa. It has an aggregated customer base of 135 million in a region that is populated by 2.3 billion people. It has recently announced that revenues from its international operations have increased 46% in 2010, as a result of a variety of commercial and operational synergies and strategies.
For more information:
Etisalat Group Media Desk
Ms. Nahid Mudathir Hassan
Group Senior Manager Media Relations
E: nahelsayed@etisalat.ae
T: +971 050 6006556
Posted by
VMD - [Virtual Marketing Department]
|
|
|
|
|
