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Global Executives Optimistic On Technology Sector, According To Survey
Published Mar 14, 2011
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The latest annual technology market confidence survey conducted by Eurocom Worldwide, the global PR network, has revealed that senior executives are positive about prospects for the global technology sector over the next 12 months.
The survey, conducted in association with Orient Planet PR and Marketing Communications, the Middle East partner of Eurocom Worldwide, measured sentiments among 664 senior executives in technology based businesses around the world, including the GCC region. The survey found that 61 per cent are more confident now about prospects for the technology sector over the next 12 months than they were last year.
Our survey shows a big turnaround in technology market confidence over the last two years. When we conducted the survey in early 2009, just 13 per cent of respondents were more confident, and almost half were less confident about the 12 months ahead of them,” commented Nidal Abou Zaki, Managing Director, Orient Planet. In this year’s survey, just 8 per cent of respondents are less confident about prospects for the next 12 months.
This optimism looks likely to translate into jobs with 57 per cent of respondents expecting the business they work for to increase employment over the next 12 months. Just 9 per cent expect to cut jobs with 34 per cent maintaining current employment levels.
Two thirds of respondents (66 per cent) believe that the global economy is now recovering from recession, and the majority (58 per cent) believe that their country is out of recession. However, a significant 37 per cent believe that their own country is still in recession.
Mads Christensen, network director of Eurocom Worldwide, added, “This is the eighth year of our global technology snapshot of confidence levels. The results suggest that technology based business activities are set to recover strongly in the year ahead.
The Eurocom Worldwide Technology Market Survey 2011 was conducted by the network and its member agencies during January and February 2011, and surveyed 664 senior level executives in technology based businesses across more than 30 countries worldwide.
Posted by
VMD - [Virtual Marketing Department]
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