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du Demonstrates Carrier Capabilities With Launch Of Voice Hubbing Service

Published Mar 15, 2011

Demonstrating the company’s unique capability in the region to aggregate large volumes of traffic to key destinations, du announced the launch of its voice hubbing service which is aimed at Middle East and Asian voice carriers wishing to transit the United Arab Emirates. The service leverages voice bilateral agreements established by du with over 100 major global carriers.

At present du is handling approximately four billion minutes of international traffic annually. Such volumes provide us with a very strong base on which to negotiate better termination rates on behalf of our Middle East and Asian Carrier Partners wishing to outsource their voice interconnection,” commented Farid Faraidooni, Chief Commercial Officer, du.

du’ s voice hubbing service is supported by a newly commissioned IT platform delivering state of the art wholesale billing and a minimal cost, fully automated routing system. Carrier partners choosing to join the du voice hub will be assured guaranteed traffic continuity over premium direct routes.

Combined with du’s flexible service support, 24/7 monitoring capabilities and a dedicated International Carrier Relations Account Team, the du voice hubbing service will quickly become a major gateway for traffic in and out of the region.

Other benefits of the service include cost savings, limited capital expenditure and increased freedom enabling Carrier Partners to concentrate on their core business. du is offering high end customer support for worldwide traffic conveyance to the Partner’s designated country based on Least Cost Routing.

du also has an excellent track record in the hubbing business with key operators in the Middle East and has established strong partnerships with the major global voice carriers, as well as reliable transmission providers offering superior call completion rates and exceptional quality.

About du:

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

For more information:

Saugat Chatterjee
Public Relations Manager
Brand & Communications, du
M: +971 55 9367045
E: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
T: 971 4 367 6154
M: 971 55 220 68 20
F: 971 4 367 2615
E: reka.sepsy@dubai.mslpr.com



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