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Nawras Increases Support For Earth Hour As Company Joins Initiative For Second Year
Published Mar 31, 2011
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For the second year running, Nawras supported Earth Hour by turning off lights in the company’s office buildings and Stores. This year the initiative was extended to all Nawras Stores, not just those in the capital area, resulting in customer friendly professionals countrywide working with the bare minimum of lighting to support Earth Hour 2011.
In a message from Chief Executive Officer, Ross Cormack, Nawras family members were also encouraged to switch off lighting and electrical appliances in their own homes while sharing the important concept of conserving resources with their friends and family.
“Nawras joined the hundreds of millions of people all over the world showing their support for preservation and care of the environment,” Cormack said. “We all need to play our part in using resources responsibly and protecting the beautiful country we live in.”
As a responsible corporate citizen, Nawras, a Qtel Group company, is committed to a number of ongoing actions to reduce, reuse and recycle. Measures that have been adopted in the past and are part of the routine today include the introduction of e-recharge to reduce and eventually eliminate the need for plastic recharge cards as well as the countrywide installation of more than 50 self service machines enabling customers to recharge their accounts without using plastic.
In addition, Nawras encourages postpaid customers to choose e-billing rather than paper bills and already tens of thousands have chosen this environmentally friendly option. Nawras looks for recyclable materials for product packaging and purchasing decisions are made with the environment in mind.
Plastic bottles and paper are collected and recycled and unnecessary printing is discouraged. Double sided printing is used wherever possible and lights switched off when not needed.
Nawras has reduced electricity consumption at base stations by using the latest outdoor equipment wherever feasible. Designed to withstand high temperatures, the equipment does not require air conditioning to function therefore offers considerable energy savings.
As a responsible corporate citizen, Nawras will continue to look for the environmentally friendly option in every area of its mobile and fixed services while encouraging customers to reap the benefits of initiatives like e-recharge and e-billing.
Julie Amann
Press Manager
e-mail: julie.amann@nawras.om
+968 9510 3669
Posted by
VMD - [Virtual Marketing Department]
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