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Laptops For The New Digital Lifestyle - Think About The Usage First, Then About The Specifications
Published Aug 4, 2009
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Toshiba Computer Systems Division showcases its latest contribution in fuelling the ongoing digitalisation of peoples' lifestyles.
Toshiba has responded to evolving consumer behaviour by further aligning its new Satellite consumer product range to the different personal usage preferences of different consumer groups.
Just a few years ago, ultra portability and multimedia applications were mainly the preserve of enthusiasts and professionals.
Today, consumers are demanding portability and increasing numbers of people are editing home video, downloading music, and uploading multimedia content to social network sites.
A European survey on laptop usage behaviour verifies consumers' great demand for advanced applications. 38 percent of respondents were interested in watching live TV on their PC, 52 percent would like to do advanced gaming, 49 percent want to do video editing, and 63 percent are interested in photo editing. In addition, people increasingly want to do these activities on the move.
Usage oriented segmentation
No single laptop can meet everyone’s computing needs in terms of the ‘what’ and ‘where’. Toshiba refined the segmentation of its powerful Satellite laptop range with specific focus on the different consumer usage patterns.
"Before purchasing a new laptop we invite our customers to first think thoroughly about how and where they want to use their laptop," says Santosh Varghese,Regional General Manager, Computer Systems Division. “Digitalisation and the new trend towards mobility are driving segmentation based on usage rather than simply screen size”.
The small Satellite U500 offers great power for demanding applications paired with ultra portability, while the Satellite A500 is targeted at consumers looking for a laptop that supports their entertainment and multimedia requirements.
Finally the Satellite L500 and the Satellite L550 meet the needs of customers seeking devices complement their everyday computing needs, at really affordable prices.
Premium features go mainstream
Laptops are increasingly seen as a necessary addition to peoples’ lives. “Laptops have become an essential tool for people, both at work and at home,” says Mr. Varghese “We’re adding practical features such as the 3D accelerometer, better hardware for improved usability and more stylish designs across the range people want a machine that looks good as well as something that performs well”.
Reliability and sustainability go hand in hand
When choosing a Toshiba laptop, consumers will benefit from longstanding Toshiba values such as product quality and care for the environment.
"Sustainability is an absolute priority for Toshiba. Our Voluntary Environmental Plan was established in 1993, which we have continued to renew as we further establish our long term Environmental Vision 2050," says Mr. Varghese “A tough economic climate should not affect our approach to sustainability. We believe it is right to continue developing and promoting the importance of environmental care”.
Quality and reliability play an important role for sustainability in the computer industry as they ensure a long product lifetime.
Toshiba as a pioneer in the laptop industry deploys all its skills to create reliable products.
These efforts were recognised when the British independent consumer organisation,Which,named Toshiba as number one in its 2008 annual computing reliability survey.
All new Satellite laptops are Energy Star 5.0 ready (certification in process) and come equipped with a power saving Eco Utility tool from Toshiba.
The application makes power consumption graphically visible and offers easy access to an energy saving ‘eco mode’.
Media Contact:
Rosalle Macaspac
PR Manager
octOpus
Tel. No.: 009714 286 8275
Mobile No.: 0097150 923 7083
Email: rosalle@octopusme.com
Posted by
VMD - [Virtual Marketing Department]
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