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‘Small World Abu Dhabi 2011’ Brings Together 28 Countries

Published Apr 6, 2011

‘Small World Abu Dhabi 2011’, a unique fund raising charity event, was held under the patronage of H.H. Sheikh Nahayan Mabarak Al Nahayan, on the 31st of March 2011 at Emirates Palace in Abu Dhabi.

‘Small World Abu Dhabi 2011’ was organized by Plush Events in partnership with HCT (Higher Colleges of Technology) to serve as the closing ceremony of EWB (Education Without Borders). Additionally, Small World was supported by diamond sponsors Mubadala and CERT and gold sponsor Foresight. du also supported this event (bronze sponsor) as part of its Corporate Social Responsibility strategy that aims to promote education and initiatives led by young UAE talents.

Based on the vision of Mrs. Salam Hamzeh Ghaith, founder of Small World, this one of a kind charity event brought together a number of different communities, from 28 different countries, residing in the UAE. The participants included nations from the five continents, each of whom displayed an aspect of their cultural identity, including national cuisine, wardrobes, music and dances.

What made this event unique was the nomination, by each participant, of a children’s charity organization from their country of origin. Fifty percent of the funds raised from both ticket sales and sponsors’ contributions will be attributed to a single charity group that is deemed to be the most in need of financial help. The remaining fifty percent of the funds collected will be evenly distributed amongst the nominated charities.

Small World also featured regional and international celebrities and dignitaries.

H.H Sheikh Nahayan Mabarak Al Nahayan said; “Small World celebrated human connections, international dialogue and a strong support for the less fortunate of our fellow global citizens values that are fundamental to our collective vision for the United Arab Emirates”.

About du:

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For more information:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
M: +971 55 9367045
E: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
T: +971 4 367 6154
M: +971 55 220 68 20
F: +971 4 367 2615
E: reka.sepsy@dubai.mslpr.com



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