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R&M’s 2011 Global Advice: Go Green!
Published Apr 6, 2011
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Reichle & De-Massari (R&M, www.rdm.com), the Swiss structured cabling specialist, as part of its own corporate social responsibility initiatives advises on the importance of preserving the environment and well being of future generations when conducting business.
To this end, R&M advises organizations to consider green suppliers when choosing IT vendors. With green suppliers, companies are assured that products and solutions are produced in a manner that reduces pollution and has lower environmental impact.
Jean Pierre Labry, Managing Director, R&M Middle East and Africa, noted “Supporting environmental sustainability is becoming a necessity on any organization’s agenda today. Therefore, companies should be actively selecting green suppliers to promote the well being of current and future generations and conservation of the Earth.
With its own sustainable corporate philosophy, R&M equally incorporates economics, ecology, and social concerns in its business practices. R&M takes its leadership role seriously and built its eco-friendly corporate headquarters, the Cube as a foremost example of a green facility with manufacturing capacity.
“As a driving force of innovation, R&M is proud to manufacture some of our over 5,500 copper and fiber cabling products and solutions in a green facility. It is proof of our sustainability based corporate philosophy and consistent with R&M’s desire to encourage business practices which conserve the environment,” concluded Labry.
The Cube is one of the largest and most advanced low-exergy business complexes in Switzerland. With a total area of 16,000 square meters, it can accommodate up to 400 employees and is designed to allow daily operational and manufacturing processes to run as efficiently as possible with minimal impact on the environment. As a low-exergy building, the Cube operates without heating oil and natural gas as energy sources, reducing CO2 output by 90 percent versus conventional buildings. In addition to manufacturing, it also houses R&M’s logistics center.
For over four decades, the Swiss company has earned a reputation as a quality leader with its copper and fiber optic products. Supported by local offices throughout the Middle East and Africa, including in the UAE, Saudi Arabia, Jordan and Egypt, R&M maintains a forward looking strategy of innovation, technology, and corporate sustainability leadership, delivering unsurpassed solutions with high performance and efficiency.
About R&M:
Reichle & De-Massari AG (R&M) develops and produces cabling solutions for communications networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in over 30 countries. It generates 75 percent of its sales abroad; EBIT was 6 percent. The company invests more than USD 9 million in research and development every year. R&M is one of the largest companies in Switzerland and currently has more than 600 employees. The company is wholly owned by the Swiss Reichle family and is now being run by the second generation as an independent family-owned company.
For more information:
Reichle & De-Massari MEA FZE
Nawal Elmazozi
Marketing and Communications Manager
T: +971 4 236 87 61
F: +971 4 236 87 62
E: nawal.elmazozi@rdm.com
W: http://www.rdm.com
Press Contact:
VMD > ROOT Technologies
English
Ann Ruengsorn
T: +202 22671601 ext. 205
E: vmd@root-technologies.com
Arabic
Rawan Makeen
T: +202 22671601 ext. 205
Posted by
VMD - [Virtual Marketing Department]
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