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Electronics Analysts Give Approval Rating To LG's New 3D TV Technology
Published Apr 14, 2011
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With the outbreak of a format battle to rival the VHS-Betamax war of the 1970s, the future of 3D television technology is being fought on the one side by Shutter-Glass type screens and on the other, by a new technology dubbed Cinema 3D, developed by LG Electronics.
In a March 2011 survey, analysts in Korea have just given LG Electronics a boost in the format battle by scoring their preference for Cinema 3D technology over shutter-glasses (SG) type screens.
“The crucial difference between the two technologies is the way the screen creates and transmits the 3D image – one using a ‘flicker’ type technology with battery-operated shutter-glasses that synchronously ‘shutter’ the image shown to each eye,” said Mr. K. W. Kim, CEO, LG Electronics Middle East and Africa. “The other, LG’s new Cinema 3D technology that allows lighter, cheaper glasses and can be viewed from wider angles and virtually any seating position.”
A comparative test and survey was conducted among analysts from 33 securities firms and the overall result was a 57.1 percent approval rating for Cinema 3D against a 35.7 percent rating for its nearest rival. Analysts marked viewing comfort as the highest rated attribute of LG’s technology finding the ‘flicker’ effect of rival SG technology the aspect most in need of improvement.
“This is a strong endorsement of LG’s technology and its decision to explore ways to make 3D viewing experience more comfortable and enjoyable for our consumers,” added Mr. Kim.
The experts were also fairly bullish in their prediction of the market size for 3D TV in 2011 estimating global sales of almost 12 million units for this year and while believing that the two technologies will coexist in the short term, there was a leaning from analysts towards LG’s Cinema 3D technology prevailing in the end.
LG Electronics is planning on shipping its Cinema 3D televisions to the Middle East in the second quarter 2011.
Media Contact:
LG Electronics Inc.-MEA Regional Company
Zahabia Motiwala
Corporate Communications Manager
Tel:+9714-350 9500
Zahabia.motiwala@lge.com
LG-One
Lona Ayoub
Tel 971 4 3344930, fax 971 4 3344923
Email: Lona.Ayoub@lg-one.com
Posted by
VMD - [Virtual Marketing Department]
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