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Electronics Analysts Give Approval Rating To LG’s New 3D TV Technology
Published Apr 18, 2011
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With the outbreak of a format battle to rival the VHS-Betamax war of the 1970s, the future of 3D television technology is being fought on the one side by Shutter-Glass type screens and on the other, by a new technology dubbed Cinema 3D, developed by LG Electronics.
In a March 2011 survey, analysts in Korea have just given LG Electronics a boost in the format battle by scoring their preference for Cinema 3D technology over shutter-glasses (SG) type screens.
“The crucial difference between the two technologies is the way the screen creates and transmits the 3D image – one using a ‘flicker’ type technology with battery-operated shutter-glasses that synchronously ‘shutter’ the image shown to each eye,” Mr. Thomas Eom, LG Egypt Managing Director. “The other, LG’s new Cinema 3D technology that allows lighter, cheaper glasses and can be viewed from wider angles and virtually any seating position.”
A comparative test and survey was conducted among analysts from 33 securities firms and the overall result was a 57.1 percent approval rating for Cinema 3D against a 35.7 percent rating for its nearest rival. Analysts marked viewing comfort as the highest rated attribute of LG’s technology finding the ‘flicker’ effect of rival SG technology the aspect most in need of improvement.
“This is a strong endorsement of LG’s technology and its decision to explore ways to make 3D viewing experience more comfortable and enjoyable for our consumers,” added Mr. Kim.
The experts were also fairly bullish in their prediction of the market size for 3D TV in 2011 estimating global sales of almost 12 million units for this year and while believing that the two technologies will coexist in the short term, there was a leaning from analysts towards LG’s Cinema 3D technology prevailing in the end.
LG Electronics is planning on shipping its Cinema 3D televisions to the Middle East in the second quarter 2011.
About LG Electronics:
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company:
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For more information:
LG Electronics Inc.-MEA Regional Company
Zahabia Motiwala
Corporate Communications Manager
Corporate Marketing Team
T: +9714 350 9500
F: +9714 334 4304
E: Zahabia.motiwala@lge.com
LG-One
Asmaa Haggag
T: +202 2736 5571
F: +202 2735 3332
E: asmaa.haggag@lg-one.com
Posted by
VMD - [Virtual Marketing Department]
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