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Fujitsu Extends Green IT Labeling Scheme In EMEA
Published Aug 6, 2009
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Fujitsu announced the extension of its successful Green IT labeling scheme to the enterprise business, covering storage products under the ETERNUS brand in Europe, Middle East and Africa (EMEA).
Officials said the Green IT label provides buyers a reliable and easy way to evaluate the “greenness” of IT products and introduces new standards far ahead of current legislation.
The company has been developing environmentally conscious products and processes for more than 20 years and in November last year, it introduced its pioneering new Green IT label, initially covering PCs and notebooks, across EMEA.
In March 2009, Fujitsu extended this classification scheme to servers and now it covers the entire scope of the enterprise business in EMEA by including storage systems.
Bernd Kosch, Head of Environmental Technology at Fujitsu Technology Solutions, explains:
“Fujitsu’s Green IT labeling scheme was well received by customers and by the analyst community when it was first introduced and we are now moving on into another key area of the enterprise business by extending this successful label to storage products”.
He adds, “Fujitsu’s Green IT label provides buyers with a simple and clear way to compare and understand the energy savings, materials and recycling aspects for the IT equipment they buy. Of course, all our labeling criteria are fully transparent and published on our web site. Our stringent environmental guidelines underscore Fujitsu’s commitment to environmental contribution and leadership in developing responsible IT technology and processes”.
Kosch says the Green IT label reflects Fujitsu’s holistic environmental approach to consider materials, energy consumption and recycling.
Posted by
VMD - [Virtual Marketing Department]
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