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3M Chooses Danube As A Preferred Solutions Provider For Middle East Construction Industry
Published Apr 26, 2011
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Dedicated to innovation and technology, 3M Gulf in collaboration with Danube will bring the Middle East market industrial types of products across 45 technology platforms. 3M’s strategic relationship with Danube Building Materials, a leader in construction, building materials and shop fitting industries, will offer comprehensive construction solutions to the region’s industry. Through this strategic agreement, Danube will also market 3M’s products across the Middle East; in particular abrasives, adhesives and tapes, creating a presence for the innovation company in Danube’s 26 outlets across the region.
Rizwan Sajan, Chairman, Danube Building Materials; “The strategic partnership between Danube and 3M represents a wide range of potential opportunities for both companies and the collective aim to strengthen market presence in the Middle East region. 3M is a world class company that has made its mark in the production and development of abrasives and adhesives that are widely used in offices and homes alike. We consider it a privilege to be able to market 3M products across our branches in the region. Our alliance with 3M is only the first of many planned key partnerships with leading brands; strongly reflecting our commitment to provide our customers with high quality, world class products for the home and commercial use.”
Fadi Medlej, Country Business Leader for I&TB, 3M; “3M counts more than 55,000 innovative products that improve our world within every industry. With our new partnership with Danube, we ensure that 3M’s development, products and technologies in the construction industry will be accessible throughout the Middle East. Our partnership brings to the region the abrasives, specialty adhesives and tapes that is certain to increase the efficiency, productivity and profitability of manufacturers and consumers across the local industry. At the same time, the presence of 3M products at popular outlets such as Danube’s stores, positively increases our footprint and our presence in the region.”
Danube’s strategic move is to create a strong market presence in the Middle East construction industry. The company today has a total of over 26 global retail facilities 17 in the UAE, two in Oman, Bahrain, Saudi Arabia & three in India. Danube aims to reach a target revenue of about $1 billion by the year 2015 while leveraging world class high quality building materials across the various construction and development projects in the region. 3M’s industrial differentiated products increase efficiency, productivity and profitability for manufactures and consumers alike across the industry and are therefore the ideal products to help Danube achieve its regional goals.
About 3M:
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its more than 40 distinct technology platforms often in combination to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. Visit www.3m.com or follow @3MNews on Twitter.
For more information:
Rita Habash
3M Gulf Ltd.
T: +971 4 367 0777
E: rhabash@mmm.com
Gregory Henderson
Manning, Selvage and Lee
T: +971 4 367 6152
E: gregory.henderson@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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