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SAP Signs MoU With ictQATAR To Become Anchor Tenant At Digital Content Cluster And Enable Cloud Computing Services At The Incubation Center

Published Apr 28, 2011

Market leader in enterprise application software, SAP, has signed a Memorandum of Understanding (MoU) with the Supreme Council of Information and Communication Technology (ictQATAR) to become an anchor tenant at the Digital Content Cluster.

The Digital Content Cluster was developed to fuel the growth of businesses focused on the field of content creation, as well as allow for use, share, access and preservation of the content in a digital format especially in Arabic. This initiative is expected to enable Qatar to establish itself as a leading nation for innovative Arabic digital content, setting the foundation for a vibrant ICT industry in the country.

“ictQATAR is developing and modernizing policies and regulations aimed at protecting the interests of end-users, attracting investment, and creating a business model to stimulate the development of digital content, especially Arabic content. As part of this effort, ictQATAR is committed to innovation so entrepreneurs can offer new competitive services and applications. ictQATAR is encouraging research to develop broadband content, through providing the funding mechanisms required, and support for start-ups and SMEs,” said Marwan Marouf Mahmoud, Executive Director, ictQATAR.

“For small and medium enterprises with limited resources and infrastructure, cloud computing provides companies the opportunity to access sophisticated business management software, offering agility, scalability, and significant savings as the IT skills and infrastructure costs will be shifted from in-house to outsourced providers,” commented Gergi Abboud, Country Manager, SAP Qatar.

“The Digital Content Cluster provides a strong platform to help enable the growth and success of startups and small companies and SAP is delighted to collaborate with ictQATAR on this exciting initiative that will ultimately build a stronger entrepreneurial community, drive economic diversification and prosperity in Qatar and across the region,” continued Abboud.

The Digital Content Cluster will be formally launched during QITCOM 2011 – Qatar ICT Conference and Exhibition taking place from 24-26 May at the Doha Exhibition Center. The event is set to bring together leading business and technology decision makers from the public and private sectors to discuss the latest technologies and how they apply to the future progress of Qatar and the region. SAP is the exhibition’s Diamond Sponsor.

About SAP:

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 105,000 customers to operate profitably, adapt continuously, and grow sustainably. Visit www.sap.com.

For more information:

Claire McPeak, SAP
T: +971 (0)50 554 1302
E: c.mcpeak@sap.com

Caroline Holmberg
Wallis Marketing Consultants
T: +971 (0)4390 1950
E: sap@wallis-mc.com



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