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Toshiba Strengthens Market Dominance In The UAE According To New Study
Published Apr 28, 2011
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Toshiba Computer Systems, a division of Toshiba Europe GmbH, has seen its market leadership in the UAE increase through the results of the recent market study conducted by GfK Retail and Technology. Toshiba exhibited evident market importance in the UAE, achieving a high market share of 22.881 per cent in the Notebook Category.
For the mobile computer category, Toshiba achieved a market share of 18.02 per cent in the UAE during 2010. The results, with data gathered show that Toshiba continues to be one of the leading brands in the computer industry.
“Toshiba continues to be a market leader in terms of product sales and innovation and the market study rationally fortifies our position in the UAE. Accordingly, this challenges us to improve our service, further enhance our innovations and expand our market reach in the region in order to strengthen our strategic and competitive advantage,” said Leon Gifford, UAE & Lebanon Country Manager, Computer Systems Division, Toshiba Gulf.
Toshiba’s incentive programs like ‘Sell and Win’ and ‘Profit for Performance’ significantly contributed to the impressive sales performance and growth rate of Toshiba. Toshiba’s Sell and Win program, which is directed at floor sales staff, provides useful sales tools and regular sales and product training and presents them with opportunity to earn rewards. Profit for Performance is a rebate program for retailers and dealers to help them maximise the opportunities presented by Toshiba, thus furthering sales performance and profitability in the UAE.
The market research results also revealed that Toshiba has a relatively high overall growth rate in the retailer field, increasing 8.83 per cent for the year 2010, in comparison with its sale performance on the previous year in the UAE.
“The impressive growth rate percentage means that Toshiba is looking forward to continuous growth in the foreseeable future. Toshiba is confident that it can sustain its market leadership and fare better in the region in terms of sales and innovation,” adds Gifford.
The market research also looked into comparison between ultra mobile, tablet PC, portable laptop, netbook, and desktop replacement in terms of sales unit percentage and based on the results, portable laptop is the preferred device in the UAE with an average of 75 percent in sales unit percentage, followed by netbooks with an average of 254 per cent.
The GfK Group:
The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It offers a comprehensive range of information and consultancy services in the three business sectors of Custom Research, Retail and Technology and Media. The no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2009, the GfK Group’s sales amounted to EUR 1.16 billion. Visit www.gfk.com, www.gfkrt.com.
About Toshiba:
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm and at www.toshibame.com.
For more information:
RosalleMacaspac
PR Manager
octOpus
T: 009714 298 0850
M: 0097150 923 7083
E: rosalle@octopusme.com
Posted by
VMD - [Virtual Marketing Department]
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