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Research In Motion Launches BlackBerry App World Service In The United Arab Emirates
Published May 9, 2011
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Research In Motion 'RIM' announced that the BlackBerry App World service has launched in the United Arab Emirates 'UAE', offering BlackBerry smartphone customers easy access to a broad range of mobile applications. The service is now available in a number of Middle East countries including UAE, Kuwait, Qatar, Jordan, Bahrain and Lebanon.
BlackBerry App World, the official on-device app store for BlackBerry smartphones, allows customers to easily discover, download and enjoy applications that are purpose-built for their BlackBerry smartphones.
"We are thrilled to be bringing the BlackBerry App World service to customers in the UAE," said Sandeep Saihgal, Managing Director, RIM Middle East. "The BlackBerry community in this region can now enjoy great content for their smartphones with our comprehensive range of applications to choose from, enriching their mobile experience at work or play.
"We are also excited about the opportunity this presents to our Middle Eastern application developers, who now have a huge audience to develop local content and apps for."
Mohammed Al Ghanim, Director General of the Telecommunications Regulatory Authority (TRA) of the UAE, said: "This is a great day for the Middle East application developer community. The TRA has a strategy to encourage and support developers in the UAE and with the launch of RIM's BlackBerry App World, we are eager to work with BlackBerry developers to provide the appropriate environment and assist them with accessing the required tools to create these applications. We will encourage the UAE universities to develop applications on BlackBerry devices".
Some key features of BlackBerry App World include:
- Front Page Carousel: BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. These applications vary from time to time, helping users discover new applications.
- Top Downloads: The "Top Downloads" area on BlackBerry App World lists applications that are the most downloaded.
- Categories: BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
- Search: BlackBerry App World includes a keyword search with filtering capabilities.
- Reviews: Applications on BlackBerry App World can be reviewed by users which are then reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
- Recommend: BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BBM (BlackBerry Messenger).
- Application Storage: BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
- Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
- Update Notifications: Users are notified of updates to applications they've downloaded on BlackBerry App World.
Some free apps on BlackBerry App World include:
- Call To Pray: is an app which displays Muslim prayer times and reminders. It also calculates Qibla (direction of Mecca) based on your current location using GPS.
- Bloomberg Mobile brings the power of a trusted source for financial information to your BlackBerry smartphone, along with tools to help you analyze the world's markets.
- Calorie Counter by FatSecret has all the tools to help you find calorie and nutrition information, as well as plan and keep track of what you're eating and how many calories you are burning.
The store is available for all BlackBerry smartphones running BlackBerry OS (device software) 4.2 or higher. Customers can download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com, over both Wi-Fi and mobile phone networks.
Three million applications are being downloaded each day on BlackBerry App World, which is available in more than 100 markets around the world.
Users require an active BlackBerry data plan with Internet access to access BlackBerry App World. Data charges may apply for customers that have limited data plans.
Posted by
VMD - [Virtual Marketing Department]
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