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Autodesk Unveils New Saudi Arabia Initiative To Highlight Importance Of Software License Compliance
Published May 11, 2011
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Autodesk, a leader in 3D design, engineering and entertainment software, in conjunction with the Saudi Arabia Ministry of Information, has launched a new license compliance initiative in the Kingdom of Saudi Arabia (KSA) to help educate businesses, students and the general public of the benefits of using legal software.
A report from the Business Software Alliance (BSA) has revealed that in KSA alone, the commercial value of unlicensed software stood at $304m1 (an estimated 1,140m Saudi Riyals) in 2009. Although the situation is improving, software piracy remains among the most significant threats to the IT industry in the region.
“Our approach is to work with our channel partners and industry organizations, like the BSA, to highlight the many benefits of license compliance to businesses across the KSA,” says Anders Arthur, Regional Director, MEA for Autodesk.
“At a time of continuing economic uncertainty, businesses are looking for new ways of generating and protecting revenue streams,” he adds. “Being compliant often helps them save money and avoid potential damages for noncompliance.”
Autodesk encourages the practice of Software Asset Management (SAM) as a way for customers to ensure license compliance throughout their organisation. It provides a free SAM toolkit containing guidelines and templates to help them ensure they are using software in a legal and ethical manner. In addition, its product manager software download helps customers and users better manage and track installed Autodesk products.
The SAM approach enables organisations to save money by helping them:
- Eliminate or reallocate underused software licenses.
- Limit overhead associated with managing and supporting unused software.
- Reduce the potential for unexpected software costs
- Avoid paying damages for non-compliance.
- Reduce the risk of infection by viruses through the downloading or purchasing of software from unauthorized websites.
Being license compliant entitles Autodesk users to technical support. access to user manual and communities. Most companies do not offer technical support for unregistered software. In addition, business partners are often put at ease knowing that an organization is license compliant.
“Our approach is conciliatory based on working with organizations to ensure compliance,” continues Anders Arthur. “We only ever seek legal recourse against copyright infringers as a last resort with customers who have rejected all attempts to help them get compliant.”
About Autodesk:
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries including the last 16 Academy Award winners for Best Visual Effects use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. Please visit www.autodesk.com.
For more information:
Manish Bhardwaj
Marketing Manager, Autodesk Middle East and Africa
T: 009714-3327000
E: manish.bhardwaj@autodesk.com
Posted by
VMD - [Virtual Marketing Department]
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