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du Opts For Openwave’s Smart Policy Solution To Provide Customers With Real-Time Data Plan Options
Published May 11, 2011
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In its efforts to enhance customers’ broadband user experience, du announced signing of an agreement with Openwave Systems Inc., a global software innovator delivering context-aware mediation and messaging solutions, to offer Openwave’s® Smart Policy (part of Openwave® Passport). With an investment of USD 1.6 million du customers benefit from data optimisation solutions offering additional benefits such as better Customer Lifecycle Management (CLM) and creating personalised data offerings.
“Customer convenience and a superior user experience are the top priorities for us and we continuously invest in our infrastructure to make it possible,” said Hatem Bamatraf, Senior Vice President - Network Development, du. “We have already deployed several of Openwave’s traffic mediation and data optimisation solutions and felt confident in selecting Openwave Smart Policy to help us provide our customers with a higher quality experience and more service plan choices while maintaining simplicity.”
Smart Policy will allow du’s mobile broadband customers to directly and proactively manage their mobile broadband experience. Customers will have immediate access to their usage history and will be provided with the opportunity to supplement their real broadband experience with a number of value-focused data and messaging bundles.
“All around the world telecom operators are experiencing a tremendous uptake of data services, fuelling a desire to optimise the mobile data experience for their customers,” said John Giere, senior vice president of products and marketing, Openwave. “The Openwave traffic mediation and data optimization platform deployed at du provides a flexible platform that enables the company to introduce customer experience enhancing applications like Smart Policy without service interruption. It also enables them to create custom plans that can effectively target nearly every lifestyle. We are delighted that our market-leading solutions continue to help du provide their customers with superior offerings.”
About du:
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, more than 3000 authorized dealers or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
About Openwave:
Openwave Systems Inc. is a global software innovator delivering context-aware mediation and messaging solutions that enable communication service providers and the broader ecosystem to create and deliver smarter services.
Building on its mobile data heritage, Openwave mobilizes the Internet with predictive solutions fueled by real-time analytics that mediate among all different ecosystem elements, permitting the enhancement of every mode of IP traffic. The result can provide customers with a 360-degree view of their network, devices and services, and enables them to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.
Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.
For more information:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
M: +971 55 9367045
E: saugat.chatterjee@du.ae
Openwave Systems Inc.
Paula Holland
Public Relations
Paula.Holland@openwave.com
T: 650-480-5640
Posted by
VMD - [Virtual Marketing Department]
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