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du Announces Successful Completion Of Long Term Evolution (LTE) Pilot
Published May 24, 2011
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In a landmark development in line with du’s commitment to offer the fastest nationwide network to the UAE, du successfully conducted and completed its first pilot on Long Term Evolution (LTE) on its mobile network supporting mobile broadband speeds upto 150 Mbps. The pilot was conducted in April 2011. Commercial launch of LTE services is slated for the second half of 2011.
This move follows closely on the heels of du’s launch of the latest 42 Mbps mobile broadband services, currently the fastest in the country, after having recently upgraded its network to next generation DC HSPA+ technology. This initiative is part of du’s long-term initiative to constantly develop and bring unmatched user experiences to the telecom sector.
The company collaborates with well known telecom solutions providers and is conducting pilots with technology and network partners to evaluate the different LTE solutions and their compatibility on its network. During the pilot, du’s network team successfully completed the first LTE call on its network achieving mobile broadband speeds of upto 150 Mbps download and 50 Mbps upload speeds.
“Mobile broadband is increasingly gaining traction and we are proud to be one of the early operators in the world to begin trials of LTE arguably one of the most cutting edge telecom technologies, also referred to as 4G. At du, we are constantly exploring new opportunities and pushing the boundaries, so that our customers benefit from some of the most innovative services available in the world,” said Farid Faraidooni, Chief Commercial Officer, du.
“Technology evolves continuously and today we are excited about LTE and what it can do to enhance the broadband experience of our customers. We are committed to bring the latest technology to the UAE and be among the early adopters of the latest advances in communication technologies. We are in the process of selecting and cooperating with the right partners, to enable our customers to be among the first users of LTE in the world,” concluded Hatem Bamatraf, Senior Vice President, Network Development, du.
About LTE:
Long Term Evolution abbreviated as LTE is a standard of 3rd Generation Partnership Project working in association with the European Telecommunications Standards Institute. LTE was introduced after the outcome of GSM/EDGE and UMTS/HSPA network technologies and is considered as the latest standard in the mobile network technology sector.
About du:
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one stop shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
For more information:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
M: +971 55 9367045
E: saugat.chatterjee@du.ae
Reka Sepsy
Manning, Selvage & Lee
T: +971 4 367 6154
M: +971 55 220 68 20
F: +971 4 367 2615
E: reka.sepsy@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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