|
|
|
|
|
Yahoo! Maktoob And Digital Republic Hold Workshop In Cairo On Latest In Digital Advertising
Published Jun 2, 2011
|
Yahoo! Maktoob in collaboration with Digital Republic held the first “Digital Done Right” workshop in Cairo last week. Joined by some of Egypt’s biggest players in advertising, the training session aimed at educating the industry on the digital opportunities available for brands online, and showcased the latest in measurement and creative tools for effective digital brand communication.
Yahoo! Maktoob presented a series of its latest innovative advertising products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East. The products introduced are based on several key advancements in measurement and creative tools—offering brands the ability to connect with consumers through more relevant, measurable and personal online engagement.
Hussein Freijeh, Commercial Director, Yahoo! Middle East said, “Yahoo! has built its strategy around three main concepts, offering advertisers a unique combination of science, art and scale to reach consumers. Through the Yahoo! Maktoob homepage, which today attracts millions of users from across the Middle East and North Africa, we are able to offer new opportunities for brands by creating true digital experiences that connect users to what matters most to them, utilizing innovative tools that have never been available to them before.”
He added, “Today’s advertisers have budgets that are under much closer scrutiny; they need to ensure their campaigns are hitting exactly the right audiences every time, especially as online consumers are ever-more discerning about the relevance of the advertising content presented to them.”
Ushering in a new technology to the region, Yahoo! Maktoob demonstrated capabilities that can get the right ads in front of the right customers at just the right time. It also unveiled a series of developments in its advertising and market research services, from ROI tracking to syndicated country surveys and reports, demonstrating the importance and benefits of campaign measurement which online advertising can provide.
Multimedia formats available on Yahoo! Maktoob properties have also been enhanced to deliver rich consumer experiences the digital canvas. The company is already a regional leader in the field of display advertising, with detailed screening, video and banner placements now available that emphasize audience interaction through more diverse placement options.
For more information, please contact:
Asmaa Haggag
Hill and Knowlton
E: asmaa.haggag@hillandknowlton.com
T: +202 2736 5571
Or
Tala Toukan
Yahoo! Maktoob
E: ttoukan@yahoo-inc.com
T: +971 4 4456283
Posted by
VMD - [Virtual Marketing Department]
|
|
|
