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Benq Hosts Annual Projector Regional Distributors’ Meeting 2011 In Thailand
Published Jun 2, 2011
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BenQ, leading digital lifestyle provider, recently held its Annual Projector Regional Distributors Meeting in Bangkok, Thailand, where it shared its vision to become number one projector brand in the world. Key channel partners from the Asia Pacific*, Middle East and Africa regions participated in the three-day event which provided an opportunity for BenQ’s senior management to share insights into the trends and strategies that are shaping its businesses as well as showcase new product offerings.
In the Middle East, for the first quarter of 2011 BenQ projectors sales increased by 60%, in terms of both revenue generated and units sold (in comparison to the same period in 2010). According to the latest research report released by Futuresource Consulting, at the end of the first quarter of 2011, BenQ is the number one projector brand in KSA with a 21% market share. In the UAE, BenQ’s market share is over 16%, and it is the number three brand in the market. With about 15% total market share, BenQ is also the number two projector brand in the entire Middle East and Africa region.
Adrian Chang, President of BenQ Asia Pacific said, “The Regional Distributors’ Meeting provides a platform to celebrate our progress and extend our appreciation to all BenQ channel partners. We are currently the number two projector brand in the world and aim to take the top spot in the near future with our enhanced line-up of projectors.”
In the second half of 2011 BenQ will be offering an exciting range of new models catering to every audio visual segment. BenQ is the only brand which provides the most comprehensive short-throw line-up of 16 models with throw ratios ranging from 0.9, 0.6, 0.4 to 0.3 reinforcing BenQ’s position as the undisputed expert in the sector. BenQ projectors are built with a unique aspherical lens that is precisely calculated and positioned to give you large-screen projection in a short distance. Additionally, advanced professional features like LAN Display, provides users with an easy way to control and display multi projections, delivering sounds as well as visual images.
ImageCare®, which works in conjunction with Philips lighting technology, brings a new way of operating the projector lamp systems that is intuitive, familiar and environmentally conscious. The Eco Blank Mode dims the lamp power automatically, lowering the total power consumption by up to 70%. Meanwhile, the Smart Eco Mode not only saves up to 65% less power but also gives a more detailed picture quality by using only the exact amount of lamp power a projector needs to deliver the best contrast performance.
Whilst catering to the education and corporate sectors, BenQ considered its home theatre enthusiasts too. The new W1200 Home Projector provides a top-of-line home theater viewing experience including features such as “Frame Interpolation” which gives the audience an ultra-smooth view of fast moving action scenes in movies or sports and 20W SRS WOW HD® surround sound with built-in speakers providing high quality sound directly through the projector. BenQ will also be launching the world’s first 720P short-throw home entertainment projector in Q3.
Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said; “BenQ is delighted to bring its key partners from the Middle East to the Annual Projector Regional Distributors Meeting in Bangkok, Thailand. This event places a great emphasis on sharing new ideas and innovative technology aimed at revolutionising the education process in the region which is a key priority area for BenQ’s projector technology. We are already leading the region’s education segment as the top projector brand in the Asia Pacific* education market and we are focusing all our efforts to continue this success.”
Posted by
VMD - [Virtual Marketing Department]
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