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Sony Gulf Launches New Series Of WALKMAN® MP3 Players

Published Aug 12, 2009
Sony Gulf, the regional arm of consumer electronics giant Sony, announced the launch of a new ultra compact MP3 player the Walkman® NWZ-B140F series, featuring its innovative ZAPPIN™ technology and a Quick Charge function for extended battery life.

Available in four new vibrant colours of pink, red, orange and black, the new Walkman® NWZ-B142F and NWZ-B143F models are available in 2GB and 4GB capacities respectively, ideal for enthusiasts who cannot live without their music even while on the go.

Exceptionally trendy and compact, the gadget offers users an array of audio capabilities from MP3 playback to voice and FM recording, as well as options to record speeches or instructions.

Weighing just 26g, the aesthetically designed player features the new ZAPPIN™ technology developed by Sony.

When activated, the technology allows easy browsing by playing just the main portion of each song in the music library.

The interface also enables users to scan their music without viewing the display screen to navigate and find music tracks, allowing them to continue their activities with no interruptions.

Incorporating a Bass Enhancer, the Walkman B-series does not compromise on sound quality and offers users enhanced music playback.

It is outfitted with a convenient BASS button that helps to easily select the Bass Enhancer mode for enjoying music with a more dynamic surround.

The Equalizer function lets users select preferred sound modes, pop or rock, according to the genres of their choice.

Designed to experience easy uploading, downloading and playback of audio files, the MP3 player has a direct high speed USB connection and drag and drop interface built into the latest Walkman.

It also integrates multiple language support for its menu display.

The MP3 player allows users to enjoy up to 18 hours of non stop music on a single battery charge.

Its 3 minute Quick Charge function offers audio playback of up to 90 minutes.

The Walkman B-series comes bundled with headphones for convenient plug and play and is available at Jumbo Electronics and major retail consumer electronic stores in the UAE.

For media inquiries, please contact:

Sony Gulf FZE
Neil D’Sylva
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com

Jiwin Public Relations
Muhannad Al Badri
Tel: 971 4 361 3572
Mobile: 971 50 8559907
Email: muhannad.albadri@jiwin.ae



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