|
|
|
|
|
Hollywood’s Megan Fox Launches LG Electronics’ Cinema 3D TV In Middle East
Published Jun 7, 2011
|
More than 3,500 people attended LG Electronics’ highly anticipated Middle East launch of its next-generation CINEMA 3D TV at Ferrari World, Abu Dhabi today in the presence of Hollywood actress, Megan Fox, the female lead of the Transformers films: Revenge of the Fallen movies.
In one of the region’s most important product launches, LG’s new 3D technology effectively brings the ultimate 3D viewing experience to markets across the Middle East and Africa, ushering in a new era in home entertainment.
“LG is opening a new chapter in the development of world TV by bringing CINEMA 3D to consumers in the region. It represents the absolute pinnacle of 3D TV entertainment using the very best of recent innovative technology from LG,” said Mr. K.W. Kim, President of LG Electronics, Middle East & Africa Region.
“The end result is a superior product that is sure to place us at the very forefront of TV markets around the world.”
Ms. Fox was in the UAE for the first time especially for LG’s next generation CINEMA 3D launch and commented; ”I’ve been totally impressed by LG’s CINEMA 3D TVs. The picture is awesome and the 3D is incredible; I can’t wait to get one.”
LG’s CINEMA 3D TVs use LG’s patented Film Patterned Retarder (FPR) technology, which LG says enhances the overall viewing experience. FPR provides a crisp and sharp 3D image when viewed through its lightweight polarized glasses, allowing viewers to watch the very best in 3D entertainment for longer, and in greater comfort.
“LG’s goal of ensuring added comfort with a crystal-clear and smooth 3D image is certified Flicker-free by TÜV and Intertek, two world-renowned technology testing agencies from Europe,” said Mr. Kim. “By addressing the issue of flickering and cross-talk, LG has ensured that dizziness or even nausea that could affect people watching 3D TV is no longer an issue.”
To further enhance the image, CINEMA 3D’s Light Boost ensures 3D pictures are outstandingly bright and clear. LG’s FPR technology also allows flexible viewing positions and a wide viewing angle making CINEMA 3D ideal for watching in larger groups. With an advanced 2D to 3D conversion, viewers will also never be short of top-quality 3D content.
LG’s CINEMA 3D TV is viewed through glasses that tip the scales at just 16 grams and have no electrical parts. Therefore, they are free of electromagnetic waves which might cause health issues and never need charging. The glasses’ reasonable price means viewers can buy as many pairs as they need for friends and family, while people who already wear glasses can add clip-on versions to their spectacles for greater comfort and convenience.
The very latest innovation from LG isn’t just about a superior 3D TV experience, it also incorporates a number of Smart TV functions, giving users even more access to content through the very best in connectivity.
Commenting on the Smart TV functions of the new range, Mr. Kim added: “What we have here is a state-of-the-art product that marries high quality performance with innovation and the very latest in technological advancement. LG’s CINEMA 3D TV is effectively the most complete television available in the market today for TV viewing, gaming and online connectivity. With its Smart TV functions, LG opens up a whole new world of content to consumers.”
With LG’s Smart TV functions, the new CINEMA 3D TVs offer greater connectivity in a package so simple, anyone can use it. LG’s Home Dashboard provides an easy interface to access content, while LG’s Magic Motion remote control lets users locate exactly what they want to watch with just a couple of clicks on its mouse-like controls.
LG’s CINEMA 3D TVs are currently available across the UAE.
CINEMA 3D TV Specifications:
- 3D TV (CINEMA 3D)
- Flicker-Free (Intertek / TÜV Certified)
- Lowest Crosstalk
- Battery-free, Light and Comfortable Glasses
- Brightest 3D Picture Quality
- Flexible Viewing Positions / Wide Viewing Angle
- 2D to 3D Conversion
- Smart TV: Home Dashboard, Magic Motion Remote Control, Smart Share, Premium Content, LG Apps and Web Browser (Excluding LW4500)
- LED Plus
- Micro Pixel Control
- TruMotion 200Hz (LW6510) / TruMotion 100Hz (LW5700, LW4500)
- DLNA / Wi-Fi (excluding LW4500)
- DivX Plus / HD
- Smart Energy Saving
- Clear Voice II
- AV Mode II
CAPTION: Hollywood glamour comes to the Middle East for the launch of LG’s CINEMA 3D TVs: Megan Fox launches next generation 3D TVs.
(L to R – Mr. Byun Kwoung Hun, Executive Vice President LCD Overseas Marketing, LG Electronics; Megan Fox; Mr. K.W. Kim, President LG Electronics Middle East and Africa Region; Mr. H.S. Paik, President, LG Electronics Gulf.)
About LG Electronics:
LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Entertainment Company:
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels.
While focusing on creating feature rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.
For more information:
LG Electronics Gulf FZE
Michelle Sequeira
T: +9714 350 9500
F: +9714 334 4304
E: Michelle.sequeira@lge.com
LG-One
Lona Ayoub
T: 971 4 3344930
F: 971 4 3344923
E: Lona.Ayoub@lg-one.com
Posted by
VMD - [Virtual Marketing Department]
|
|
|
