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Etisalat Highlights Leading Initiatives In The Cloud Computing Domain At The Cloud Leadership Forum Middle East

Published Jun 9, 2011

Addressing a power packed audience at the Strategic Keynote session, during the Cloud Leadership Forum, Mr. Abdulla Hashim, Senior Vice President, ICT, at Etisalat, highlighted key strategies for organizations to leverage cloud computing the next wave of transformational technology for individuals, companies and governments.

Etisalat is the lead sponsor for the Cloud Leadership Forum, an interactive conference organized by CPI that brings together industry's most influential IT executives to discuss the future of Cloud Computing in the region. In his keynote address, Mr. Hashim highlighted the emerging need for organizations to harness cloud computing and explained the benefits associated with this technology.

“The Cloud will invade your plans. Organizations should be ready to ride the storm.” said Mr. Hashim in his keynote address. “Cloud Computing is a transformational phenomenon that will change the way ICT services are provisioned and consumed by businesses. The Etisalat Cloud offerings, when launched will allow businesses to access a diverse array of applications and extend their IT capabilities with minimal capital cost, with significant enhancements to their flexibility and speed. This is also part of Etisalat‘s strategic initiatives to introduce a range of innovative services which will position UAE as one of the most advanced nations in terms of Telecom and ICT services,” added Mr. Hashim.

Cloud Computing is recognized to be one of the most transformational trends worldwide and Etisalat is leading this trend in the UAE, with many innovative applications planned to be launched on the Cloud Computing platform. The abundant supply of information technology capabilities, will lower customers costs, while offering many enticing opportunities for organizations.

During his session, Mr. Hashim explained the Cloud Computing concept, by highlighting the key elements of Cloud Computing and various Cloud Computing Models. The Cloud, in essence, encompasses service centric solutions that provide a cost effective, on demand network access and computing power. Being from a highly aggregated but shared pool of computing resources, (networks, servers, storage, applications and services), these solutions can be provisioned in less time and withdrawn with minimal administrative and management effort, providing maximum flexibility to businesses, without additional infrastructure expenses.

Hence businesses utilizing Cloud Computing can benefit from zero up front initial investments, paying only for services used. Cloud based services can provide reduced costs, greater resource efficiency, enhanced flexibility with Pay as you go model, and quick adaptations with simplified change management cycles, higher quality of service, increased reliability (24/7 availability) and technology refresh.

“Cloud computing has tremendous potential to benefit businesses, industries, and entire economies. Etisalat has taken the first step towards understanding and sharing knowledge about this transformational trend and investing time, energy and resources to ride on the trend,” said Mr. Hashim.

Iyad Al Zou’bi
Senior Manager International Media Relations, Etisalat
T: 02 6182622
M: 971 50 6123568
E: ialzoubi@eitsalat.ae
W: www.etisalat.ae



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