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EMPA Middle East To Distribute WinSoft International

Published Jun 9, 2011

The agreement signed between WinSoft International and EMPA Middle East will combine WinSoft International’s software localization expertise with the reach of EMPA Middle East’s Promise’s local distribution network.

Hadi Shaheen, WinSoft International’s Regional Manager for the Middle East said “As we are focusing on consolidating our distribution strategy and harmonizing our ME retail channel with the new range of software from Serif it is imperative that we choose a regional distributor with a proven track record. We are excited to welcome EMPA to our distributor network and we look forward to growing the market with them and offering users complex free and affordable creative products.”

The companies will be reaching out to consumers looking for high quality, affordable design and publishing software including the remarkable PhotoPlus and WebPlus products. EMPA Middle East will begin by distributing WinSoft International’s Arabic language versions of award winning desktop publishing program PagePlus X5 by Serif.

“We are excited to partner with WinSoft International to promote Serif creative software,” said Shahood Khan, Director of Sales & Marketing at EMPA Middle East. “It is a tremendous opportunity for both organizations as many customers are looking for viable alternatives to expensive software packages. WinSoft International’s web designing and desktop publishing products are simply irresistible.”

Other Serif products localized by WinSoft International soon to be available for the Middle East include WebPlus, a powerful website design program, and PhotoPlus, an easy-to-use photo-editing system.

About EMPA Middle East FZCO:

Established in 1998 in Dubai, United Arab Emirates is one of the leading regional IT distributors in the Middle East, Central Asia and North Africa regions. EMPA Middle East is the authorized distributor of well-known brands such as Avanquest, BIOSTAR, EdgeWave, ESET, Fujitsu, Intel, Iomega, Kingston, Lavasoft, NETGEAR, Philips, PowerColor, Pleomax, Toshiba, Transcend and TrippLite.

The company’s commitment to excellence reflects well on the products & services that it delivers. EMPA Middle East is geared up with the state of the art ERP system and quality of service is considered to be one of the best in the industry.

For more information:

Contact: Zahid.Pervaiz@empa-me.com

EMPA Middle East FZCO:

Plot# S-10108, Jebel Ali Free Zone (South), PO Box 17355, Dubai, United Arab Emirates
T: +971 4 803 9500
F: +971 4 803 9600
W: www.empa-me.com

About WinSoft International:

WinSoft International is a global provider of software solutions, helping software publishers such as Serif, FileMaker and Adobe Systems introduce or expand their business worldwide.

WinSoft International has more than twenty five years’ experience in business development, providing a full-range of services from software engineering and localization to in country marketing and distribution.

Along with its headquarters located in France, WinSoft International has offices in Tunis and Dubai.

For more information:

Contact: presse@winsoft-international.com

WinSoft International:
24, rue Louis Gagnière - 38950 Saint Martin-le-Vinoux - Grenoble - (France)
T: +33 4 38 02 22 00
F: +33 4 38 02 22 11
W: www.winsoft-international.com
www.winsoft-international.com
FB: www.facebook.com/WinSoftIntl



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Posted by VMD - [Virtual Marketing Department]


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