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Sony’s Double Full HD 3D Camcorder Enables Users To Shoot 3D Content

Published Jun 9, 2011

Sony Gulf, the leading consumer electronics brand announced the Middle East launch of the world’s first ‘Double Full HD’ 3D Handycam HDR-TD10, and the only 3D-enabled consumer camcorder.

Unveiled at the 2011 International Consumer Electronics Show (CES) at Las Vegas earlier this year, the 3D Handycam® is a feature-packed Full High Definition (HD) revolutionary innovation. The camcorder employs an integrated dual lens system, which includes two of each key component double Sony G Lenses, double ‘Exmor R’ CMOS image sensors, and double BIONZ® image processors.

The dual recording system allows 3D content to be recorded in 1920x1080 Full HD resolution and viewed with 3D active glasses on 3D-capable HDTVs or in Full HD 2D on non-3D displays. The 3D footage can also be played back without glasses on the camcorder’s 3.5-inch Xtra Fine LCD™ 3D touch screen. In addition to other innovative features, 10x optical zoom incorporating Optical SteadyShot™ image stabilisation with Active Mode and iAUTO are offered even in 3D mode. It is further enhanced with a 64GB flash memory.

In line with Sony’s camcorder family, the HDR-TD10 boasts sleek designs and best in class features such as high speed BIONZ® imaging processor that offers unparalleled performance. This model uses the “frame packing” 3D signalling method to send data over HDMI by switching between two Full HD videos signals, one for the left and one for the right, to achieve very high 3D image quality.

The HDR-TD10 provides ultra realistic stereoscopic effect with optimum distance between each lens. Studies show that the optimum distance between the two lenses of a 3D camera should be in the range of 20-35 mille metres when compared to the human eyes (roughly 64 mille metres between the human eyes). To maximize the 3D depth effect without sacrificing the usability of the camcorder, a distance of 31mm was chosen to provide the best 3D experience.

It is also equipped with new features like ‘Event Browse’ for automatic grouping of content by events, and ‘Highlight Playback & Share’ to create simple highlight reels automatically.

Recognising that optimal sound plays a vital role in a good video, Sony equips the model with a high quality built in microphone with 5.1ch surround system, stereo speakers with ‘Clear Phase’ and ‘S-Master’ technology, wind noise reduction, and a mic/headphone jack.

In addition to the built-in flash memory, the new camcorder can record video and still images directly to Memory Stick PRO Duo™ media, Secure Digital (SD), or SDHC media card (all sold separately).

The Direct Copy feature lets users copy footage directly from Handycam camcorders to any brand of external hard disk drives (USB2.0; under2TB) via a USB cable (VMC-UAM1; sold separately), when connected to AC power, for PC-free back-up and archiving. Video stored on the external HDD can be played back through the camcorder for viewing on a compatible TV.

The Handycam camcorder is compatible with both PC and Mac® computers. Mac users can transfer AVCHD content and edit video clips in HD quality using iMovie® software (sold separately). For PC users, the bundled Picture Motion Browser (‘PMB’) software allows viewing, editing, organizing and uploading images to most video and photo sharing websites.

The 3D Handycam HDR-TD10 is currently available at select Jumbo Electronics showrooms and will be available shortly in other leading electronics stores in the UAE.

About make.believe:

“make.believe” (make dot believe) is a Group wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf:

Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony’s presence in key markets in the region.

For more information:

Sony Gulf FZE
Neil D’Sylva
T: (971) 4 8815488
F: (971) 4 8817808
E: Neil.Dsylva@ap.sony.com

Jiwin Public Relations
An APCO Worldwide Company
Rishi Talwalker
T: 971 4 361 3572
M: 971 50 9110865
E: rishi.talwalker@jiwin.ae

Mohamed Mousa
T: 971 4 369 2836
M: 971 50 6787243



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Posted by VMD - [Virtual Marketing Department]


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