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Samsung’s New SH100 Brings Your World Closer
Published Jun 12, 2011
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Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of the new SH100, a compact Wi-Fi enabled camera that delivers great shots that you can share over the internet and social networks with your friends and family, from wherever you are in the world. The SH100 is set to be Samsung’s leading fully connected camera in 2011, building on the success of the company’s wirelessly connected cameras to date and allowing Samsung to take a dominant position within this growing market.
The SH100’s built in Wi-Fi means you can automatically back up your shots on your PC by pushing just two buttons, or use DLNA to hook up to your HDTV and see your photos and videos straight away. Wi-Fi also enables you to upload your pictures instantly to your social networking sites such as Facebook, or to email them straight from the camera, meaning the people you care about can enjoy your experience with you, from wherever they are. You can also record HD videos and share your favorite moments on sites such as YouTube. To make the upload process of these large files quicker and easier, the SH100 includes an account with mobile hotspot provider Boingo, giving you access to over 200,000 Wi-Fi hotspots worldwide.
Samsung’s pioneering steps within the connected camera market can be also seen in the SH100’s unique innovation, which allows you to connect wirelessly to other devices with ease. Wi-Fi can be used to connect to your Android-powered Galaxy S smartphone, so you can view the shot you’re about to take in real time on your phone. If you’re not happy with it, you can zoom in and out to get the best picture, and then activate the shutter remotely when you’re ready to pose. This innovation means that the days of running between your camera and your subject, trying to line up the perfect group shot, are over because you now have total control of your camera in the palm of your hand from wherever you are in the shot. You can even use your phone’s GPS to record exactly where you were when you captured your favorite memories.
The SH100 is the latest example of Samsung’s user-focused innovation and design. The company has always carefully researched its target audience, and in 2011 Samsung is applying this research to create unique products for a younger, more digitally connected generation of camera users. The company is also leveraging its strength in other product areas such as mobile phones to make emerging camera technologies such as Wi-Fi, accessible to all camera buyers, even those with limited budgets.
“At Samsung we are always looking for ways to satisfy the needs of Egyptian consumers,” commented Duke Park, General Manager for Samsung Egypt. ”We see that the number of internet users and social networking sites are increasing rapidly and we believe that as a leading consumer electronics company, our role is to provide the tools to connect people through products which can ultimately adapt to their individual lifestyles.”
“The Samsung SH100 is an amazing new camera that will change the way we share our most memorable moments,” said Ali Kandeel, IT Product Manager for Samsung Egypt. “Connectivity is one of the most important tools of today’s consumers and this camera delivers just that.”
About Samsung Electronics:
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. Please visit www.samsung.com.
Mona Seif
Trans – Arabian Creative Communications (TRACCS)
T: +20.23.304.6860/ +20.23.304.6870
F: +20.23.303.1219
E: mona.seif@traccs.net
A: 28 Wadi El Nile Street/ Floor 1, Suite 2/ Mohandiseen, Cairo, Egypt
Posted by
VMD - [Virtual Marketing Department]
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