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Avnet Technology Solutions Selected By HP To Provide Networking Solutions In The Middle East Region
Published Jun 15, 2011
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Avnet Technology Solutions, a solutions distribution leader and an operating group of Avnet, Inc., expanded its distribution agreement with HP. Under this expanded agreement, Avnet will now distribute HP’s selected networking products in the Middle East, including Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen.
“Avnet will now be able to offer our Middle East channel partners all elements of HP’s converged infrastructure, including networking, servers, storage and software solutions,” said Venkat Raman, sales director Gulf and Levant, Avnet Technology Solutions, Middle East. “These products are critical elements our reseller partners can draw upon to develop integrated data centre solutions that address the business challenges of their customers. By leveraging this expanded technology portfolio, along with our solutions focused market approach, financial strength and dedicated networking sales and technical team, reseller partners will be able to address a wider range of customer requirements and more profitably grow their networking businesses.”
As an authorised value added distributor for HP’s networking products, Avnet will be responsible for providing HP’s reseller partners with sales and technical enablement, logistics and operational support, and programmes and services to develop business growth opportunities in the region. In addition to this support, Avnet is investing in channel initiatives and will hold a series of road shows aimed at growing the market for HP networking solutions. Avnet will also offer training and educational programs designed to further increase the data centre and networking skills of its channel partners across the region.
Commenting on the relationship, Alfred Chrispanous, ESSN Distribution Manager, HP Middle East, said, “We are happy to engage with Avnet and believe that our association will allow us to enhance our penetration in the SMB market, and help us gain incremental business in the region. Avnet is committed to investing in the resources our partners need to be successful in the networking market and has proven programmes in place to help them capture the growing converged infrastructure market opportunity in data centres.”
HP delivers innovative networking solutions to help organisations improve their time to value, operational excellence, and ability to leverage networking technologies.
About Avnet Technology Solutions:
As a global solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver effective solutions that address the business challenges of their end user customers locally and around the world. For fiscal year 2010, the group served customers in more than 30 countries and generated US $8.19 billion in annual revenue. Avnet Technology Solutions is an operating group of Avnet, Inc. Visit: www.ts.avnet.com/ae.
About Avnet:
Avnet, Inc., a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. Please visit www.avnet.com.
For more information:
Martina Kirchner, Marketing
Avnet Technology Solutions Middle East & Africa
Dubai, UAE
T: +971 4 438 7300
E: martina.kirchner@avnet.com
Posted by
VMD - [Virtual Marketing Department]
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