|
|
|
|
|
Trends in Digital Lifestyle
Published Jun 21, 2011
|
Technology, gadgets, internet and social networks has been an indispensable part of our lifestyle and it is now nearly impossible to imagine life without all of these. With the fast paced technological innovations and evolution happening around us, consumers tend to opt for the latest gadgets and trends that seem more promising, more exciting and more fashionable to keep up in the field of technology and sustain an up to date lifestyle.
High Definition Digital Entertainment:
With the different advancements in the field of entertainment, especially in terms of sound technology and superior visual resolution, people have become more demanding in terms of their viewing preference. Consumers look for value added features such as high image quality, superior surround sound, versatility and interactivity, and content protection in order to maximise their high definition (HD) experience. Consumers are presented with different options according to their viewing preference and budget.
Netbooks/ Notebooks:
Netbooks and notebooks are here to stay because they have all the features needed for everyday computing and entertainment use. The notebook segment has experienced a lot of innovations over the past years and still continues to evolve. Vendors like Toshiba have led notable laptop trends such as the introduction of dual screen laptop and other innovative features like EasyMedia and EasyGuard technology. Laptop vendors continue to bring into the market a comprehensive range of laptop models with different sizes, weight, display, keyboard style and the most in demand connectivity features that present consumers with options based on their needs and preferences.
Tablets:
A growing number of consumers have eyed interest on the tablet market. Almost, if not all laptop vendors are coming up with their individual tablet models and each promise to be better than the others, with more built in features, more stylish and easier user interface.
Smart phones:
Smart phones maybe one of the most convenient devices to access emails and social networks. Smart phones have instantly become the reliable companion of executives and business professionals who are always on the go. While it offers different functionalities that are likewise useful for the business and social connectivity, smart phones are limited in screen size and functionalities.
3D Technology:
Technology enthusiasts are ecstatic when 3D technology was introduced in the market. This breakthrough advancement was readily accepted and many technology and production firms have ventured into 3D technology as more and more people are investing on this field. Now, companies like Toshiba have taken a notch higher in 3D technology by introducing glass less laptops and televisions in the market. Additionally, Toshiba has developed laptop models that can convert movies from 2D to 3D so that more users can conveniently maximise their 3D experience.
Mobile Applications:
Mobile applications market is growing fast given a wide variety of mobile and tablet applications based on the consumers’ needs. You can choose the applications based on your needs business, education or entertainment. For business, there are news feeds, organizers, graphs and dashboard applications; there are also educational applications for various area of studies such as Math, Geography, as well as the growing popularity of online books and publications. The most common types of applications are mainly for entertainment movies, photos, music, games and more.
With all these trends, consumers should be keen in choosing the best and most appropriate gadgets that will best fit their profession, interest and lifestyles. Digitalisation and new trend towards mobility have significantly contributed in the ongoing digitalisation of people’s lifestyles. For its part, Toshiba continuously strives to offer new products and technology with the most advanced features based on the consumers’ needs and demands.
About Toshiba:
Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employee’s worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm and the Middle East web site at www.toshibame.com.
For more information:
Rosalle Macaspac
PR Manager
octOpus
T: 009714 298 0850
M: 0097150 923 7083
E: rosalle@octopusme.com
Posted by
VMD - [Virtual Marketing Department]
|
|
|
