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NAVTEQ Traffic Pro® Service Goes Live In UAE On Nokia Smartphones
Published Jun 26, 2011
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NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced that, following a recent launch in the UAE, its renowned real time traffic service, NAVTEQ Traffic Pro, is now available to consumers on the Nokia range of smartphones.
With the dramatic growth of GPS data collected from millions of handsets and connected in car and PND devices, NAVTEQ has been able to accelerate expansion and the UAE, where traffic information is particularly valued, was the company’s first traffic launch in the Middle East. “Nokia’s decision to offer NAVTEQ Traffic Pro on all its latest smartphones sold here is a great step forward in meeting consumer demand in the region,” commented Ghassan Freij, General Manager MENA NAVTEQ. “We will continue to work with all our customers to bring traffic information to as many UAE drivers as possible.”
NAVTEQ Traffic Pro delivers up to the minute information fast and frequently, accurately reflecting real world conditions on motorways, main and secondary roads. In the UAE, it covers in excess of 3,700 kilometres of road network including the key metropolitan areas of Dubai, Abu Dhabi and Sharjah. Research shows that UAE drivers want exactly the type of information provided by NAVTEQ Traffic Pro in a NAVTEQ survey*, 96% of people using wireless navigation in the UAE expressed a desire for a real time traffic service.
“Nokia is excited to be the first mobile phone manufacturer to offer NAVTEQ Traffic Pro in the UAE,” added Tom Farrell, General Manager for Nokia Lower Gulf. “Nokia smartphones with high precision real time traffic information will not only tell you where to go, but now also show you which streets and areas to avoid to get to your destination on time! It’s all about arriving safely and efficiently.”
Based on the world’s most diverse traffic collection network, NAVTEQ Traffic Pro aims to provide peerless information so consumers know where and when to drive. NAVTEQ aggregates and analyses data from a vast array of sources, including the world’s largest compilation of both commercial and consumer probe data; the world’s largest fixed proprietary sensor network; event-based data collected from government sources; and billions of historical traffic records.
NAVTEQ Traffic Pro is currently available in 23 countries** where it powers a vast array of connected devices including in-car navigation systems, personal navigation devices, mobile phones, smart pads and web sites.
About NAVTEQ:
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,600 employees located in 213 offices in 50 countries.
Please visit http://corporate.navteq.com.
About Nokia:
Nokia is committed to connecting people to what matters to them by combining advanced mobile technology with personalized services. More than 1.3 billion people connect to one another with a Nokia, from our most affordable voice-optimized mobile phones to advanced Internet-connected smartphones sold in virtually every market in the world. Through Ovi (www.ovi.com), people also enjoy access to maps and navigation on mobile, a rapidly expanding applications store, a growing catalog of digital music, free email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, and Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.
For more information:
Sue Mather
Stanhope Communications
T: +44 (0)7850 084004
E: suemather@stanhopepr.co.uk
Posted by
VMD - [Virtual Marketing Department]
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